From the VCG Blog

Design Trends in 2015: Keep Yourself Current!

Design Trends in 2015: Keep Yourself Current!

I found this infographic (published by Coastal Creative) insightful and wanted to share it with you. Design trends are constantly changing and it's important to be aware of what is considered contemporary and what is considered cliche.What do you think? Are you and your company's designs keeping with the trends?[...]
How to Create an Awesome About Me Page

How to Create an Awesome About Me Page

Article by Andrew Wise wisestartupblog.comWith the knowledge that 6.7MM people post blogs on blogging websites, it can be difficult for a new blogger to stand out. One sure way to do this, however, is to have a unique and updated About Me page.Potential readers want to know they can trust the[...]
What Does Your Font Choice Say about You (and your document)?

What Does Your Font Choice Say about You (and your document)?

Font choice matters. Beyond just transforming the entire feel of a document, the font you choose actually says a lot about you, too. Do you always stick with the defaults (like Calibri and Times New Roman)? Are you in love with a cliche or hated font, like Comic Sans or Papyrus?[...]
You Can Use a Picture If: Guidelines for Image Copyrights

You Can Use a Picture If: Guidelines for Image Copyrights

A couple years ago, I published a flowchart on image copyright best practices that followed the question, "Can I Use that Picture?" While that chart has been widely distributed and used in schools, libraries, and businesses across the country, I have since wondered if it might be clearer to simplify the[...]
Make Your Boring Documents Look Professional in 5 Easy Steps

Make Your Boring Documents Look Professional in 5 Easy Steps

When you're given the task to write a report or an essay, do you just stick to the defaults? (You know, like sticking with Calibri, 11-pt. font?) If you're like most regular folks (meaning, you don't have a background in design), the chances are you do.Of course, you do some formatting, right? You[...]
Why Spelling Is Hard: The Chaos Poem Says It All

Why Spelling Is Hard: The Chaos Poem Says It All

Read these five words out loud: "rough," "cough," "bough," "dough," and "through." Now ask yourself, does the pronunciation of those words and their spelling make any logical sense whatsoever? Has it ever occurred to you that we, English speakers, are the only ones in the world that actually have spelling bees? Why[...]
Does Your Favorite Color Define Your Personality?

Does Your Favorite Color Define Your Personality?

College Match Up recently published an infographic that shows the relationship between color preferences and personality. While the validity of the infographic is certainly up for debate, the fact that colors express certain characteristics is a well-known fact. Are what colors you're drawn to indicators of your personality? Is it true[...]
How Many Punctuation Marks Can You Accurately Place in Row?

How Many Punctuation Marks Can You Accurately Place in Row?

In a recent course I was teaching, and in what turned into a somewhat off-topic, lighthearted discussion on punctuation (these are the kinds of conversations that may occur in a college business writing course), some students marveled aloud that you could place three punctuation marks in a row--like when you[...]
Christmas Card Announcement: Apostrophes DO NOT Go with Last Names

Christmas Card Announcement: Apostrophes DO NOT Go with Last Names

Every Christmas I see it. Multiple times. And every Christmas I remain politely in silence. But this year I'm speaking out: no more apostrophes on family names in Christmas cards.It's a baffling trend. Apostrophes are for possession (my dog's Christmas stocking) and for omitting letters (it's time to open presents). But[...]
How to Give a Powerful Presentation: Eight Steps to an Awesome Speech

How to Give a Powerful Presentation: Eight Steps to an Awesome Speech

Presenting information to a crowd is an art form. Presenting information powerfully is a talent that can change the trajectory of your entire career.  Some people are natural at swooning an audience but for the rest of us, giving presentations takes practice.The good news is, presenting well in front of a[...]
Use Math to Make Better Logo Designs: The Propositional Density Principle

Use Math to Make Better Logo Designs: The Propositional Density Principle

When most people think about evaluating the effectiveness of a design, they think in terms of aesthetics. They will scrutinize color schemes and layouts and typography and photographic acuity. And they will look for creative approaches to old ideas (like how awesome this cool Martin Luther King mural is, made entirely[...]
Design Principle: Anthropomorphic Form (Or, Why We Buy Stuff that Has a Human Shape)

Design Principle: Anthropomorphic Form (Or, Why We Buy Stuff that Has a Human Shape)

I still remember when I moved away to college and, for the first time in my life, I was in charge of choosing my own shampoo. It was a purchase decision I had never thought about (or cared about, for that matter) and I didn't have a clue where to[...]
Design Principle: Aesthetic-Usability Effect

Design Principle: Aesthetic-Usability Effect

There's an old saying in industrial design (the field of engineering where designers make day-to-day stuff, like potato peelers and hedge trimmers): "form follows function." This basic idea suggests that the design of stuff should be built around precisely what it is used for and how people use it. Chairs,[...]
Design Principle: Chromostereopsis (Or Why Blue on Red Doesn't Work)

Design Principle: Chromostereopsis (Or Why Blue on Red Doesn't Work)

Don't ever design blue text on a red background. Ever. And don't put green on red, either. If the image below doesn't give you reason enough not to, I don't know what will. A visual phenomenon, called chromostereopsis, makes our eyes want to turn a 2D image into something 3D.[...]
Design Principle: Horror Vacui (or, a "fear of white space")

Design Principle: Horror Vacui (or, a "fear of white space")

Document design theories these days (whether from experts or novices) seem to have a running theme: keep it simple and keep it clean. Steve Jobs made a career out of this idea, literally living by the old adage coined by the master Leonardo Da Vinci: "simplicity is the ultimate sophistication."When[...]

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