From the VCG Blog

The Official Web Design Checklist: 50 Ways to Improve Your Website

The Official Web Design Checklist: 50 Ways to Improve Your Website

If it's time (or long overdue) to evaluate your website, you may be wondering what really matters in the design and content of your website. If you've thought, "hey, a web design checklist would be super nice," well, you're in luck! Feast your eyes below. The truth is, web design isREAD THE ARTICLE
DIDLS Strategy for Analyzing Tone

DIDLS Strategy for Analyzing Tone

DIDLS is a strategy for analyzing tone. It usually applies to a written or oral text. . It's an acronym that stands for diction, imagery, details, language and structure. To begin your analysis, it helps to have a basic understanding of what tone is. Tone is the speaker’s attitude. It is the emotionREAD THE ARTICLE
How Technology Has Influenced the Marketing Industry

How Technology Has Influenced the Marketing Industry

Technology is constantly changing. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. Technology affects practically every industry, meaning workers have to stay on their toes to stay abreast of the latest trends. That’s true forREAD THE ARTICLE
SOAPSTone Strategy for Written Analysis

SOAPSTone Strategy for Written Analysis

SOAPSTone is an analytical strategy that you can use when reading texts, writing about texts and planning original writing. There are 6 steps that make up the analytical process of the strategy (and the acronym). S- Determine the Speaker Who is the voice that tells the story? Is it a character, narratorREAD THE ARTICLE
Facts about College Plagiarism (infographic)

Facts about College Plagiarism (infographic)

The University of Chicago-Illinois recently published this cool little infographic, citing the different types of college plagiarism, reasons why many students plagiarize, and some general facts about what types of plagiarism are most common. If you want to read more about plagiarism, check out the infographic I created a couple yearsREAD THE ARTICLE
The Power of Positive Communication: How to Use the Heliotropic Effect to Boost Your Work (and Life)

The Power of Positive Communication: How to Use the Heliotropic Effect to Boost Your Work (and Life)

If you’ve ever wondered if there’s truly any validity to the power of positivity, let me just put this out there: there is. The very way in which we choose to think and verbally respond to our personal and work lives significantly effects not only our happiness (which seems obvious),READ THE ARTICLE
How to Get Your Work Done on the Go

How to Get Your Work Done on the Go

Someone once said, “time is money.” They couldn't have been more right. It seems as though there’s no excuse to let things lag when we’re constantly connected by smartphone to the internet, emails and other apps that make it easy to keep up with everything. Still, with all of this technology at ourREAD THE ARTICLE
5 Ways to Boost Your Business With Visuals

5 Ways to Boost Your Business With Visuals

Sponsored Post By Sandra Iakoleva   Long gone are the days when word of mouth was the only thing that helped businesses expand. Something much more important came along. In today’s world, how you present yourself at first glance makes all the difference to your success. We’re talking about your online presence whichREAD THE ARTICLE
Reimagining Strength and Femininity: A Visual Analysis of the Iconic “We Can Do It!” Image

Reimagining Strength and Femininity: A Visual Analysis of the Iconic “We Can Do It!” Image

Guest Post by Stacy Blaylock Visit Stacy at www.stacyblaylock.com   “We Can Do It!” by J. Howard Miller is an image that can simultaneously be interpreted as a champion of women’s empowerment as well as a dictator of the nature of womanhood. It lays the foundation for what some see as an iconic feministREAD THE ARTICLE
How to Inspire the Next Generation to Pursue Tech Careers

How to Inspire the Next Generation to Pursue Tech Careers

It’s a fact: Tech careers are one of the fastest growing fields in America. According to the Bureau of Labor Statistics, careers in technology will grow by 12 percent by 2024, adding about 488,500 jobs to the market. These changes are, in part a reaction, to increases in cloud computing, storageREAD THE ARTICLE
The Productivity Wheel: How to Manage Your Time to Accomplish Your Dreams

The Productivity Wheel: How to Manage Your Time to Accomplish Your Dreams

What would you do in a day if Father Time told you that you could have five extra hours to do whatever you wanted? Would you be time's version of the Prodigal Son and squander it, or would you accomplish one of those amazing dreams collecting dust on your bucketREAD THE ARTICLE
Design Trends 2017

Design Trends 2017

Coastal Creative, a vinyl print company based in Southern California, recently developed this inforgraphic, displaying some of the contemporary design trends we're seeing in 2017. Check out some of what they see as the latest styles and design trends in typography, throwback colors, icons, gradients, and more. READ THE ARTICLE
Leprechaun Name Generator: What's Your Leprechaun Name?

Leprechaun Name Generator: What's Your Leprechaun Name?

St. Patrick's Day is a great day to be Irish (or pretend to be, I won't tell). It's a day to celebrate Irish heritage and to revel in the glory of the Emerald Isle. What better way to celebrate than embracing your leprechaun alter-ego? Find your name using the Leprechaun Name Generator,  thenREAD THE ARTICLE
Creative Genius: Debunking the Misleading Myths of the Human Imagination

Creative Genius: Debunking the Misleading Myths of the Human Imagination

What makes a creative genius? Are some people born with natural artistic or musical abilities that mere mortals struggle to achieve? Can creativity be taught or learned? More importantly, could you be a creative genius and not even know it? The answers to these and other questions regarding notable creationsREAD THE ARTICLE
Why Do Photos Matter on the Internet?

Why Do Photos Matter on the Internet?

The people of the internet love photos. Including images on your websites, blogs and social media posts can boost your content’s popularity immensely. Across the board, photos provide huge benefits. Content with images average 94 percent more views than content without, and tweets with images get 150 percent more retweets. Sixty-sevenREAD THE ARTICLE
How to Write an Amazing Cover Letter: Five Easy Steps to Get You an Interview

How to Write an Amazing Cover Letter: Five Easy Steps to Get You an Interview

Most employers these days request a cover letter from job applicants. If you're new to cover letters or if it's been awhile since you've written one, fear no more. I've assembled an easy five-step process that includes visual examples for creating an amazing cover letter. But first, a few quick questionsREAD THE ARTICLE
How to Better Your eCommerce Site

How to Better Your eCommerce Site

The world of online shopping is always growing. As more and more customers choose to buy products or services online, the need for a strong eCommerce site is crucial for a business’s success. If a website isn’t easy to navigate and products are difficult to find, customers can easily moveREAD THE ARTICLE
The OPTIC Strategy for Visual Analysis

The OPTIC Strategy for Visual Analysis

Have you ever taken AP Language and Composition? If so, you have likely heard of the OPTIC Strategy for visual analysis. If you haven't taken it, or would like a refresher, then we'll help you out. The OPTIC Strategy is a 5-step method used to analyze visuals. The strategy can beREAD THE ARTICLE
How to Be Happier at Work

How to Be Happier at Work

The workplace can be a jungle. Reports are due. Assignments need to get done. Company goals need to be met. Your job can sometimes get the best of you and put some strain on your life. As such, it shouldn’t come as a shock to learn that over half ofREAD THE ARTICLE
The Religious Parent Paradox: Six Ways Kids and Church Make Me More Productive

The Religious Parent Paradox: Six Ways Kids and Church Make Me More Productive

If you’ve ever felt like kids, church, and a productive work life can’t live in harmony, I want to squash that idea right here and now. Life can actually be far more productive when you combine all three. At a family gathering a while back, I recall my wife and IREAD THE ARTICLE
How to Write a Creative Brief

How to Write a Creative Brief

What is a Creative Brief? Creative briefs--also known as creative strategies or design briefs--are documents used by creative teams and their clients to start a new project together. Often a designer or design team will write up a creative brief for their client in order to establish a clear set ofREAD THE ARTICLE
Giving Effective Presentations: 50 Things to Consider (with evaluation rubric)

Giving Effective Presentations: 50 Things to Consider (with evaluation rubric)

Effective presentations require that you put a good deal of thought into how your audience will react to every component of your presentation. While an engaging personality or an intriguing subject matter will help, you can make any topic work well if you follow several key guidelines, divided into nine areas:READ THE ARTICLE
The Periodic Table of Punctuation

The Periodic Table of Punctuation

Welcome to the world's first (as far as we can tell) Periodic Table of Punctuation! There are fourteen commonly used punctuation marks in the English language. Some would argue that other marks, like the forward slash and asterisk, may be considered part of the punctuation collection, but for most intents andREAD THE ARTICLE
5 Ways to Emphasize Text

5 Ways to Emphasize Text

Emphasizing text can be a useful tool in any form of business writing or design. Sometimes business communications are read quickly and often skimmed, so placing emphasis on important elements can help to get your message read and understood by your audience. Here we have discussed 5 common ways to emphasize text: 1.READ THE ARTICLE
What's Your Christmas Elf Name?

What's Your Christmas Elf Name?

There's no better way to celebrate December than identifying with your birthright Christmas elf name. For a more complex way to identify with your elf name that requires more than just your birthday, go here. READ THE ARTICLE
Know Your File Types: JPEG, GIF, and PNG

Know Your File Types: JPEG, GIF, and PNG

Digital images are a standard part of our everyday lives. You can’t scroll though Twitter without seeing a GIF, Instagram is made for sharing JPEGs, and your email is swamped with JPEGs, PNGs, and GIFs. These images and file types are a part of our daily lives. In our heavily visualREAD THE ARTICLE
How to Design a Flier

How to Design a Flier

What is a Flier? Fliers (frequently known as flyers*) are one of the cheapest, and often simplest forms of advertising. A flier is essentially like a poster, but is often printed smaller, either on an 8 ½’’ x 11” or 5” x 7” page. You will often find fliers being handed outREAD THE ARTICLE
Six Tips for Taking a Good Picture

Six Tips for Taking a Good Picture

Visual communication includes a lot of different kinds of communication, from writing on signs, designs and illustrations, and of course, photography. Photography is a visual medium that is frequently used in design and can engage audiences. In today’s highly visual and tech-savvy world, there are so many opportunities for anyone toREAD THE ARTICLE
Which Turkey Will You Be This Thanksgiving? (and which will be your uncle?)

Which Turkey Will You Be This Thanksgiving? (and which will be your uncle?)

It's Thanksgiving time! Which turkey are you  gonna be on the big day? (And which turkeys will you avoid?)  READ THE ARTICLE
The Basics of AP Style

The Basics of AP Style

What is AP style? AP style, or Associated Press style, is the writing style guide used by the Associated Press. It is a standardized way of writing created and maintained by the Associated Press, a long standing authority within the news world. Each year the Associated Press publishes an updated version ofREAD THE ARTICLE

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