It's just a little comma, right? No biggie. Not like most people know the rules anyway!
If this is your attitude towards those pesky little punctuation marks, you might want to take a second glance. Punctuation does more than you might think to writing: it changes pace of reading, it offers[...]
Document design theories these days (whether from experts or novices) seem to have a running theme: keep it simple and keep it clean. Steve Jobs made a career out of this idea, literally living by the old adage coined by the master Leonardo Da Vinci: "simplicity is the ultimate sophistication."
Aristotle famously stated that rhetoric is "an ability, in each particular case, to see the available means of persuasion." In other words, rhetoric is about finding all communicative options in a given situation and carefully choosing which of them will most likely persuade your audience. If we are rhetorically savvy,[...]
Despite its recent surge in discussions in the mainstream media, the Mormon Church--officially known as the Church of Jesus Christ of Latter-day Saints--remains one of the most misunderstood and, to some, the most mysterious of Christian faiths in America. There is a lot of literature out there on the internet,[...]
Do we ingest media like we ingest dessert--with binges in non-substantive material, with samplings of sugar-coated delicacies in favor of something with, say, a little more protein? Or vitamins?
That's the comparison James Madison University student Kathryn McDearis made in her "New Media Manisto"; her argument? We're consuming media far more for[...]
"The Daily Routines of Famous Creative People," an infographic published by Podio on Visual.ly has become one of my new favorite infographics. Not necessarily because of the content, though it is relatively intriguing to know that Victor Hugo ate coffee and two raw eggs for breakfast. And it's not because of[...]
Just in time for Valentine's Day, SampleTemplates.com just published an everything-you-need-to-know guide to writing a love letter. The infographic's best advice? "Nothing ventured, nothing gained!" Be a romantic communicator this weekend by delivering a love letter with expert presentation in the best ambiance. The graphic says the rest.
We live in a country that values intellectual property. Almost obsessively so. According to the law, whenever someone in this great country creates something--a work of fiction, a song, a photograph, whatever--they own exclusive copyrights to it. No paperwork has to be filed (technically), no lawyers have to be hired. You[...]
Due to popular demand and a large number of requests, I have finally adopted my "18 Rules for Using Text" post into 20x30 poster format!
No matter what kind of document you produce--a memo, flier, brochure, proposal, PowerPoint--you should know the most fundamental rules for designing with text. This list of[...]
A renewed debate has emerged on the safety of vaccines and their overall benefit to society. Several articles have surfaced this week in CNN, USA Today, NPR, the Huffington Post, and Washington Post, to name a few, that have all argued in favor of vaccinating children. Those arguing against these[...]
Thanks Steve Carrell and Jennifer Garner. Thanks for being a part of a film that broke all the rules.
In your recent film together, Alexander and the Horrible, No Good, Very Bad Day, you accomplished something that no other non-animated or religious film did in 2014. In fact, as far as[...]
When you include a photograph in a design--say for a brochure or flier or billboard--you communicate something to your audience. Obviously photographs need to be relevant and purposeful (don't just include random images). But beyond that, there are a few critical rules and guidelines for making photographs work well within[...]
There has been some interesting research recently about whether or not the name at the top of a résumé impacts whether or not a person will get an interview. Sadly, one study found that "white-sounding" names are downloaded 17% more often than "black-sounding" names and those with black-sounding names were less[...]
Regardless of race, ethnicity, or cultural upbringing, did you know that all human beings contract the same muscles in the face for seven different emotions? In other words, angry people in Japan have the same facial expressions as angry people in Iceland, Madagascar, or Canada. And the same is true for[...]
One of the best ways to improve visual literacy and visual communication skills is to analyze a visual artifact of some kind. If you haven't done one before, a visual analysis can seem kind of overwhelming. Doing one requires you to think about a visual artifact of some kind, whether[...]