Before Obamacare became known as, well, “Obamacare,” it was the House Democrat’s Health Care Plan. Naturally, as it seems to always go in American politics, when democrats propose a big idea like health care reform, it becomes the republican party’s priority to oppose it (and vice versa, of course). When new plans and laws are proposed, politics often turns into a war of words, each side hoping to rhetorically persuade the American public which is right.
In a battle of communication, though, words aren’t the only persuasive device. In an attempt to show that the democrat’s health care plan was too complex to work (or, possibly, for the average American or small business owner to understand), the republican party developed this infographic and mass distributed it in the media:
Visually, the chart is so busy and so complex that it rhetorically makes the democrat’s plan look silly. The republican hope was that most Americans, by looking at this chart, would find the plan to be ridiculously complex and vote against it. Not to be deterred, the democratic party hired a graphic designer and sent out their own visualization of the same plan:
Each infographic is ostensibly communicating the same thing, but clearly the audience’s perception of the information will change dramatically. Whereas the republican version suggests complexity, confusion, and silliness, the democratic version suggests simplicity, clarity, and effectiveness. Kind of amazing what a design can do!