In an age of digital evangelism, churches have a special and important opportunity to communicate their message to the world through their webpages. As might be expected, some religions do better than others at communicating their message. As you’ll see in the slider below, some church homepages focus on leadership, some on upcoming conventions, some on service, and some on collecting donations. Whatever the focus, the church is making a conscious (or unconscious) decision about communicating what matters most to its followers and leaders. Are they making the right communicative decisions?
In a brief survey of some of the most prominent religions in America, I glanced at the homepages to evaluate visual and textual content. You’ll see the screenshot of each homepage accompanied with a Wordle, which enlarges the words that are most prominent on each church’s homepage. Between text and image, a message is being communicated about each church’s priorities.
My question to you? Bias aside (if at all possible), which churches do you think do the best job communicating their message on their homepage? You can vote for up to three.