By Sandra Iakoleva
Long gone are the days when word of mouth was the only thing that helped businesses expand. Something much more important came along. In today’s world, how you present yourself at first glance makes all the difference to your success. We’re talking about your online presence which is where clients are more likely to find you. You have precious few seconds to convince them that you are worth their time. It starts with your visual content.
You’re probably thinking about your marketing strategy now. How has that been working for you? Do you place emphasis on your images to advertise your product or services? You’re probably tired of putting time and effort into creating content that receives barely any traffic and rarely leads back to your landing page. You’re not alone in this struggle.
If we look at facts, the internet increasingly visual. It shouldn’t come as a surprise that social media has played a big hand in this movement. Platforms like Instagram, Pinterest and Snapchat are all zooming in on the importance of visual content. For every brand, this is a call to reevaluate strategies and regroup for more powerful tactics.
Authentic, high quality and trendy photography significantly boosts sales. If you don’t showcase your product or services, customers are unlikely to trust you. Strong photographs establish trust and create a desire to purchase in the eyes of the consumer. Let’s explore the many ways in which you can use stock photography to boost your business online:
1. Using Trusted Tools for Great Content
The most difficult part in a visual content strategy is establishing the basics: brand and photography style, resources, budget. These things are simplified at Depositphotos. Our library has over 60 million files and there are great tools to help you get started.
A few insider tips on how to quickly and efficiently look for images will help you with your long term strategy. When you’re just starting your search, identify the main keywords that will be the anchor to your search. Try to think outside the box using symbols and descriptive words. Additionally, you can find images you like and try our Reverse Image Search. It’s easy and it’s yet another way to find your images quickly.
Choosing Depositphotos also means you can have all your visuals in one place. When it comes to establishing a visual style, there are tricks you can implement. You can browse pictures from particular photographers that you like to maintain consistency in style. Our efficient search tools will help you narrow down your search for the best results.
2. Being Consistent in Style
Your photographs should come from the same source. This ensures you save yourself valuable time and also maintain a consistency with your visual content. Sometimes it’s obvious when businesses use photographs with different lighting, style or theme. These subtle differences are very noticeable and don’t do you or your business any justice.
Professional photographers know how to maintain the same colors and lighting. They have the right gear and experience to create visually stunning images. This detail will make or break your business so always opt for professional images and maintain a consistency in style.
If you’re having a hard time choosing images, see our visual trends report to find out more about what images are currently in trend. In general, keep an eye on what’s trending on social media and you will quickly learn the tricks of the trade.
3. Using Photo Editors to Personalize Photography
To take it a step further, you can maintain a brand style by modifying your images. Once you purchase photographs, you don’t have to use them as they are. You are free to crop and edit them in any way that you like. This gives you room for creativity and a way to merge your brand style with your visual content.
You can customize your images for a range of purposes. Even if you don’t have graphic designers on your team, there are online editor tools that can help you do this. Approach your projects as creative endeavours and embellish your photographs with a designer’s touch. Personalized, stylized photography can help you communicate with your clients.
4. Using photography for SMM and sharing user generated content
Every business soon discovers that they need images for more than just their website. There are other things and outlets to consider such as social media promotions, advertisement, banners, blog and so on. You need to grasp the scope of your visual needs.
Visual content on social media is another way to boost your business. As visual creatures, we’re quick to judge based on photos. If you combine your photo selection skills with editing and customizing, you can engage more viewers and overtake social media in a heartbeat.
Visual content is 40 times more likely to get shared on social media than any other type of content (Source: Hubspot). Remember this and use it to your advantage. It’s not going to happen for you if your visual content is dull and unprofessional.
Take it a step further and promote user generated content! It’s quick and easy, engages the community and can drive more traffic to your social media outlets. The best feature of this content is that it will increase the credibility of your brand and work as social proof for potential customers.
5. Showcasing products and services
The essence of your business or your brand can be told through photographs. This is what we refer to as storytelling through visuals. You have to understand the nature of your business and select imagery that highlights these vibes.
Use stock photography to showcase your product, tell your audience what your services are all about and what you value as a brand. The more visuals you pack into your online presence, the higher your chances of acquiring potential clients.
Well selected images are a must when it comes to selling anything online. If your product looks great and is well represented, there are higher chances of people lingering on your website and trusting you with their money.
You use your words when you are trying to explain something to somebody. Now, get into a different mindset and realize that images can speak louder than words. Show your audience what you have to offer and why they should go with you instead of your competitors. Now that you have all this new knowledge, you’re edgy, up to date with trends and ready to improve your business with visual content.