What is the Sex Appeal?
The Sex Appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Sex Appeal lures audiences by appealing to their sexual desires and fantasies. Advertisers use this approach because it is an easy and proven method for attracting attention quickly, especially from men.
When Should I Use the Sex Appeal?
While the Sex Appeal has been widely proven successful across a variety of industries in terms of attracting attention, it’s not always the best method to apply. As an advertiser, you must always be conscious of the personal tastes, limits, and boundaries of what your target audience will find appealing and tasteful. While sex has is known for immediately capturing the attention of people, especially men, it’s also known to be demoralizing and lacking in sophistication and values. For ethical reasons, it’s recommended that you use the Sex Appeal sparingly and only in good taste.
How Do I Apply the Sex Appeal in Advertising?
The Sex Appeal, as may be inferred from its name, is applied by using sexually suggestive images and language to lure attention towards it. As opposed to the Romance Appeal (which seeks to highlight characteristics of relationships) or the Masculine/Feminine Appeal (which seeks to highlight how people can become the perfect version of their sex or gender), the Sex Appeal only focuses on sex and attractiveness to grab attention, even for products that have little or nothing to do with the human body or beauty in anyway.
Examples of Sex Appeals in Action
*Note: because of the sexually explicit and suggestive nature of Sex Appeals (and often poor taste), TheVisualCommunicationGuy.com has opted not to show more advertising that uses this appeal. You may be familiar with companies in many different industries, though, that use the Sex Appeal: Abercrombie & Fitch (clothing); Carl’s Jr. (fast food); GoDaddy.com (web hosting); Budweiser (beer); and many others.