What is the Snob Appeal?

The Snob Appeal  is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Snob Appeal attracts audiences into believing that they will be part of an elite or special group if they buy a product or service or buy into an idea. The Snob Appeal, in other words, appeals to people’s desires live lives of luxury, to be treated as if they were wealthy, noteworthy, part of a special club or society, or otherwise deserving of special treatment.

When Should I Use the Snob Appeal?

The Snob Appeal is especially effective when you have a product or idea that appeals to a person’s desire to be pampered, as if wealthy or famous. If your product is something that may be considered luxurious, the Snob Appeal may be a good approach as you lure people into believing that they deserve what you have to offer and that they’ll be rewarded and/or special because of it.

How Do I Apply the Snob Appeal in Advertising?

The Snob Appeal works by showing images of things and people in luxurious settings and using language that speaks to luxury and pampering.

Examples of Snob Appeals in Action