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It doesn’t matter what angle you approach this whole argument from, all the arrows that point toward your website are emblazoned with the words, “Your Number 1 Marketing Tool.” Desktops, laptops, tablets, phones and 275 million new users accessing the Internet in the US last year alone – it all adds to the reason why you should be making your website the cornerstone of all your marketing strategies; it is just the first place people tend to go once they see your logo or read your name. Your website is your first impression, your new business card, your biggest brand ambassador and your best shot at landing a new client.
Of course, in order to do this, you need to have that all-important question of “How?” under control, and that is exactly what we are going to help you with… right… about… now:
Great Power Comes with Great Responsiveness
Whether your users flock to you on a desktop or a mobile phone, they will want to see unity, they will want to experience a smooth transition and a gorgeous layer of consistency. That is why you need to make sure your website is responsive. Make sure it looks sexy on all platforms and, yes, a website can look sexy. Very sexy.
Become BFFs With That Thing Called SEO
If you haven’t got a clue what this acronym stands for, don’t worry, that is what specialists like www.Sticky.Digital are there for. To give you the short synopsis, though, it stands for Search Engine Optimisation and it’s all about making your website readable by the likes of Google, Yahoo, Bing and whoever else is out there. To do this you need a basic understanding of on-page SEO, such as the use of keywords, meta tags, optimised images and internal/external linking.
Get Ready To Get Social, Very Social
We live in a world where people want to share information at the click of a button, and you need to be able to cater for this. Just imagine someone is on your website and they stumble across one of your amazing articles and, well, they want to share it with the gazillion people they are friends with on Twitter or Facebook. The problem is, you don’t have a share button. Well, one look at this article by entrepreneur.com will add some urgency. You see, this is exactly the kind of opportunity you don’t want to miss. We mean, that is the kind of direct marketing tool you want your website to become.
Nothing Is More Attractive Than Being Attractive
If you are thinking this just means you need to make the whole website look sexy and smart and sleek and visually attractive, you are wrong. Yes, you need to make sure the design is on point and there are clear navigational routes and calls to action, legible typography, and professional photography. But you also need to know that beauty goes deeper than just skin-level. Beauty and attraction come from the content you offer too. That is what will keep people coming back, which is something you need to accept and realize and revere with all your might and all your main.