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Writing a blog has many more uses than simply putting forward your views and ideas onto the internet. A blog is an effective way to create traffic for your website and generate a profit. Nearly every eCommerce site will have a blog that will promote the brand’s personality as well as increasing the chances of customers visiting the site and purchasing the services. Jayson DeMers writing for Forbes compares blogging to fishing: “the more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain became indexed in search engines”.
Here on The Visual Communication Guy we have already provide a list of 50 ways to improve your website. Under our content section we stated that “audience adaptation” and “relevancy” are key areas that should be addressed. Most eCommerce platforms are designed to help users create a friendly and informative interface. Ecommerce Guide in their review of Shopify state that the platform is ideal for creating an easy to use interface with a blog section. In this article we look at 10 ways monetize your blog that will expand it from simply providing information to generating an income.
Pay Per Click Advertising
The internet has created a click culture where just having a steady traffic of visitors can make a profit. The setup of Pay Per Click (PPC) advertising is simple; the site owner gets paid for every click a visitor makes on the advertisement. The pages on the blog that receive the most traffic are where the PPC adverts need to be placed in order to maximize the potential for revenue.
Text Link Ads
Text link ads are one of the most effective ways to monetize a blog as the advert is embedded within the content of the post. Lifewire explains that text link ads are a hyperlink to a specific page on another site. Bloggers get paid on the amount of times visitors click the text link ad. The advantage of this is that it is much easier to seamlessly integrate a paid advert onto your site without making it obvious to the visitor that it is an advert.
Selling advertising space is one of the oldest forms of advertising. As consumer habits shift from physical magazines to online posts, so too have advertisers. Selling advertising space is one of the more profitable methods to monetize a blog as it cuts out the middleman and allows the site owner to dictate the price. In order for advertisers to consider buying space on a blog there needs to be a high number of visitor traffic.
Affiliate marketing is very effective on blogs as it easily be turned into a blog post. For example if you run a tech blog and a company wants to advertise their latest gadget on your site, you could write a review of the gadget and promote the product. Not only does this allow the site owner to use their website to make money, it can also help build up their own brand and relationship with customers.
Sell Your Product/Service
Nearly all eCommerce sites have a blog that is directed at pushing their products. If you have a product to sell, creating a blog is a great way to provide yourself with free advertising. Entrepreneur.com recommend selling digital products such as PDFs, downloadable guides, and videos on a blog. If you have a service to sell, particularly one that has a niche market, using your blog is the ideal way forward.
Create an EBook
EBooks are a great way to expand the content of your blog while also making a profit. The majority of bloggers have an area of expertise. Not only will you receive all the profits from the sales, you will also increase your own brand awareness. If your blog has a lot of traffic this is a sure sign that people are interested in what you are writing about or selling.
Get a Sponsor
If a blog post is generating enough traffic then finding a sponsor is a good way to monetize your content. Webinars, videos and podcasts are ideal for attracting sponsors as they will give the sponsor much more visibility.
This method is only feasible if you have a large audience or sell a very particular service that consumers would want to pay for. An effective way to incorporate a membership fee into a blog is to offer a selection of free content that can be expanded through paying a fee. For example the free blog section could offer information on a tutorial, while the membership section has the actual tutorial that visitors can use.
Email marketing is a very common way to monetize a blog. Sending out emails is an effective way to build up your own brand while also advertising your services and affiliate brands. Some services will pay to send the site’s subscribers their offers. A monthly email will keep your subscribers up-to-date with your own blog and product developments. The only downside is that many people will get these types of emails, and will consider them to be spam. In order for email marketing to be successful there should be a personal touch.
If you are starting up a blog then creating a Paypal account to accept donations could help bring in some valuable income. If visitors like the service you are providing there is a chance that they will contribute to the upkeep of the site. One advantage of the donation method is that it can be left to generate whatever money it can.