5 Unusual Marketing Tools that Work

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If you are looking for new marketing ideas, and don’t want to go down the same route as your competition, you can try some unusual, but effective marketing tools that will make your brand stand out and appear unique. Some of these tools are forgotten, others don’t seem to be gaining enough interest from advertisers. Statistics, however, show that they can help you take your business to the next level.

1. Google Maps Competition

So you have just opened up a new shop and want to let everyone know about it? Instead of spending money on Facebook ads, you should add your business to Google Maps and ask customers to enter the competition for a free voucher. All they will need to do is check in your place on Google or Facebook. Their friends will see their status and find out about your business for free. The more people check in, the higher your business will rank. Organize this event, and you can make a $50-100 voucher go a long way.

2. Bulk Text Messaging

“Reading Aiden’s Text Message” by Michael Coghlan is licensed under CC BY 2.0

Bulk text messaging has plenty of benefits for your business. You can send a bulk SMS to existing customers, whenever you have a promotion. You can let them know about the special offers, or even target a specific audience based on the information on your current customers. You can even tailor your messages to different customer groups to make the most out of your advertising.

3. Local Radio Advertising

You might think that advertising on the radio is much more expensive than putting your advert in the newspaper. This is not the case. One should not neglect the power of radio advertising. You put your message out there, and commuters will listen to it, like it or not. Most people just move on from the classified pages of newspapers, but this is impossible with radio ads. Local radios often offer discounts for startup businesses, too.

4. Sky Writing

“AIRSH(ow) Sky Writing” by Curtis Palmer is licensed under CC BY 2.0

If you want to get the word out about your business, you need to get in touch with a skywriting company to create attention-grabbing messages for your audience. This marketing method works best during large events when there are plenty of people around. Target outdoor festivals, sporting events, and exhibitions.

5. Street Art

Creating street art is a great way of expressing your creativity. You can show off the aesthetics of your business and engage with your audience in an unusual way. Make sure that the street art you create is legal, and can withstand the changing weather. Get arrow pointing to your location, graphic representation of your products, or simply display your logo in a graffiti style.

Whether you are a small startup business owner or an established company, you can gain new customers and stay ahead of the competition by thinking outside of the box. Unleash your creativity and connect with your market with a less usual way, so they will remember your brand, message, and logo.