S.W.O.T. analyses are useful information-gathering methods that allow managers, marketing departments, and researchers to determine the current status of an organization, product, or service. S.W.O.T. (pronounced “swat”) analyses evaluate four elements: Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are considered internal forces within an organization and opportunities and threats are considered external forces that affect the organization.
Click on the image below to read about the four steps to conducting an effective S.W.O.T. Analysis.