“Why”

BASIC PRINCIPLES FOR USING “WHY” “Why” 1. Expectation Match or intentionally interrupt your audience’s expectation(s). Use branding, document genres, tone,

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Business Presentations

Being Persuasive: 5 Concepts You Need to Understand to Communicate Persuasively: Ethos, Pathos, Logos, Kairos, Topos Being Persuasive: How the

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