ADVERTISING APPEALS (OVERVIEW)

WHAT ARE ADVERTISING APPEALS? Advertising appeals are communication strategies that marketing and advertising professionals use to grab attention and persuade

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“Why”

BASIC PRINCIPLES FOR USING “WHY” “Why” 1. Expectation Match or intentionally interrupt your audience’s expectation(s). Use branding, document genres, tone,

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BUSINESS PRESENTATIONS

Presentation Delivery How to Give a P-O-W-E-R-F-U-L Presentation: Eight Steps to an Awesome Speech Presentation Delivery: Top 10 Most Annoying

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