Arrangement

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BASIC PRINCIPLES FOR USING ARRANGEMENT

1. Purpose
Give purpose and show relationships to every object on a page. Avoid arbitrary placement or “floating” objects that don’t seem visually connected to anything else.

2. Alignment
Everything on a page should be aligned to something else. Avoid center-alignment for most layouts and text.

3. Proximity
Put related items close in proximity and unrelated items apart from each other. Avoid randomizing placements of objects and text on a page.

4. Stability
Arrange objects to show clear stability (or lack thereof). Objects that are flat and horizontal appear stable and calm. Vertical arrangement can appear more active. Tilted objects can appear in motion.

5. Position
Position objects strategically. Space implies time. Tilted objects imply instability. Objects in upper-half imply free and happy. Know the position’s purpose.