RESEARCH METHODS & CITING SOURCES (OVERVIEW) RESEARCH METHODS Want to better communicate to your target audience? Create consumer profiles! Need to better understand a group of people by participating with them? Do ethnography! Need to know what your consumers think? Conduct a focus group! Need to gather some awesome qualitative data? Do some interviews! Curious about how people behave in certain environments? Do observational research! Time to review your company's strengths and weaknesses? Do a S.W.O.T. analysis! Curious how people actually use your website? Conduct a usability test! Need perspectives from a broad group of people? Conduct a survey! CITING SOURCES: MLA FORMAT All you need to know about citing books and pamphlets! Appropriately cite sources in-text! All you need to know about citing music, videos, and other media sources! Learn how to cite sources in MLA format! All you need to know about citing magazines, journals, and other periodicals! All you need to know about citing websites and online sources! Correctly format your works cited page!