Organization is critical to making your writing successful. If you plan a document in advance, accounting for progression and building of ideas, transitional phrases, and systematic continuity between ideas, you’ll be able to persuade your reader much easier that you know what you’re talking about. And, your reader is much more likely to read what you wrote! There’s nothing worse than reading something that is difficult to follow; so do your readers a favor: organize your paper well and make it flow seamlessly.
To organize your document, recognize first who your audience is and what the overall scope of your document will be. Are you trying to inform, persuade, or entertain? Are you trying to convey news that is neutral, or do you need to convey news that your audience will be upset by? Should you put importance at the beginning or at the end? These are the types of questions you’ll want to ask yourself before writing any document.