As a business owner, you’ve probably heard loads of advice about how important search engine optimization is. People are constantly telling you that where you place in the search rankings, particularly Google, is the most important thing if you want to be a success. The first page is the holy grail of search engine rankings and a lot of people will tell you that even being on the second page is pretty much pointless, but why is that first page of results important?
The major reason is that most people don’t bother going past the first page when they’re looking for something. When was the last time that you searched something and carried on through to the second page of results before clicking on a site? Google brings up thousands of pages of results but only the first one really matters.
If you aren’t up there, you need to do something about it. The first thing to do is always get a professional SEO company like Ignite Digital in to look at your site. They’ll be able to tell you what the problem is and help you to start increasing your standings on search engines. It’s also important that you’re posting great quality content on a regular basis, and using the correct keywords. You also need to build backlinks to your site and prove that you’re a trusted source of information that other people use. Once you’ve done that and you make it to the first page of search results, these are the ways that it will benefit your business.
Exposes You To New Customers
If you were building a brick and mortar shop, would you choose the high street or down a back alley? Obviously, you’d go for the high street so people would see the shop when they walked past and you’d draw in new customers that didn’t already know you were there. Being on the front page of Google is exactly the same. If you aren’t on the first page of results, people won’t find you through general searches and you’ll be relying solely on your marketing campaigns to find customers which is nowhere near as cost effective and might not work as well.
Increases Visibility
Appearing on the first page of Google doesn’t just mean you’re more visible when people search for sites like yours. It also puts you front and centre on other sites as well. For example, review sites, maps, and ratings sites etc. will all feature you higher up the list if you’re a top search result on Google. This is especially important these days because most people will look at reviews of a product before they decide to purchase anything.
Makes Customers Trust You
Trust is a big thing in business, especially in the online world. When customers are buying stuff online and putting their card details in, they need to feel that the site is reliable and can be trusted with their personal information because there are a lot of scams out there. If Google puts your site on the first page of search results, customers will rest easy that you’re a legitimate site and they’ll be more likely to part with their cash.
People are always going on about how important it is to be on the first page of Google results, now you know why.