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Nearly half of all new businesses in the United States fail within five years. The reasons for this usually have to do with the endless number of responsibilities that owners juggle, and a lack of proper marketing. Understanding the basic fundamentals of attracting the public’s attention is often overlooked, and usually ends up dooming a start up. One way for young business owners to avoid this fatal mistake is to utilize the power of photography when marketing their business. Having the ability to use this visual medium to put more eyeballs on their company will help grow the customer/client base, and plant the roots of a strong, sustainable company.
Tell Us a Story
There aren’t many advertisements that cause people to pause and consider a product during the course of a busy day. In today’s modern world where we’re constantly surrounded by advertising and digital media – it’s become increasingly difficult to stand out from the pack. But the most effective advertisements stimulate our visual senses in a way that causes us to view that company as more than just a group of people trying to sell something. Some of the most successful marketing campaigns come from major corporations like Apple, who focus on telling a story about human nature through their advertisements. But huge marketing campaign budgets and multinational connections aren’t necessary in order to connect with the general public. When paired with an image, people will remember 65% of information three days later, compared to just 10% if that same information is presented without an image. This just goes to show how powerful visual marketing can be when trying to leave a lasting impression on the public. No matter the impact you wish to leave on the community – people will always respond in kind to a visual medium that wants to convey a strong message that goes beyond simply making a profit.
Be Accessible
Through the use of photography, your company becomes more than just a logo and a product/service. Instead, you can show people who you are on a personal level. This can be amplified even more when the photographs you use go beyond the digital medium. Printing your images through services like CanvasPop turns them from a simple image into a piece of art, and allows your work to feel more tangible in the eyes of potential customers. With the ever-present computerization of society, people value authenticity now more than ever. Additionally, people will spend 10% more time viewing an image than simply reading text on a website, which shows how effective photography can be when getting someone’s attention and holding it. Take photographs that highlight what you want your business’s role in the community to be, and embrace the idea of making a connection with people on a deeper level.
No matter how big or small your goals are for your company, utilizing the power of photography is one of the most effective ways to make a connection with the community. People always respond strongly to visual mediums, but with the oversaturation of digital media, it’s important to find ways to stray from the norm by providing people with a sense of something real. While having the right financial plan, proper locations, and loyal employees are all important factors that play into the success of your company, make sure that you find the time to incorporate photography into your business if you want it to thrive for years to come.