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When you think of the most technologically advanced companies in the world, which firms come to mind? Google for its expertise in artificial intelligence? Tesla, because of its electric cars? Amazon, because of its home assistant, Alexa?
For many people, Apple isn’t at the top of the technology stack. It’s more of a consumer electronics company than a firm that is pushing the technological frontier. The company doesn’t have the advanced divisions that Alphabet or Microsoft have. And yet, when you delve into what the company is actually doing, you find that the mainstream view is almost entirely wrong.
Apple Changed The World … Twice
Not many companies successfully change the world. Fewer still manage to do it twice. But in Apple’s 43-year history, it’s introduced the world to both desktop computers and smartphones – two devices which changed the world forever.
Apple is different from your run-of-the-mill technology company. Even though it’s rammed full of engineers, the firm has customer service baked into its DNA. Every decision that Apple makes is about how it can enhance the user experience. It’s never about busting through technological frontiers for the sake of it. Apple is the sort of company where innovations like magnetic notebook cords are celebrated equally alongside the development of artificially intelligent systems. The metric of success isn’t how impressive the technology is, but how it helps users.
Apple Put Ease Of Use At The Core Of What It Does
If you want to know how to set up iCloud mail – Setapp has the answer. But, frankly, even some of Apple’s most advanced services are easy to pick up for the average user. It doesn’t take a rocket scientist.
The reason for this is that Apple puts ease-of-use at the center of everything it does. When the company released the iPod back in 2001, the reaction from the popular press was a little lackluster. It didn’t have any wireless connection ability, and it had less space than its competitors who were already churning out some pretty successful MP3 players.
But going after pure performance has never been Apple’s goal. All it cares about is how it can use existing technology to appeal to customers. And that’s precisely what the iPod did. It was never about how many songs it could store, but the fact that users liked the sleek design and could scroll through dozens of songs using the scroll wheel. That fact alone made up for the fact that the original product was a little thin on storage space.
Apple Created An App Store
The real change in the digital landscape came when Apple created the App Store, a place where iPhone users and app developers could meet and exchange. It was an incredible idea, both boosting the appeal of the platform as a whole while making Apple much more profitable. The Cupertino-based giant could cream profits off the top of all the sales in its marketplace while offering developers an audience they couldn’t refuse. Everyone won, and that’s why Apple is worthy of being considered a FAANG.