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“Content is King,” it’s a saying you hear a lot in digital marketing. It’s a catchy saying, and there’s certainly some truth in it, but it doesn’t really answer the question of why, or how to make your content king.
So, why isn’t money king, or sales king, or backlinks king? Well, when talking about digital marketing, all marketers have slightly different goals, but they all have content in common. Whether you want to rank high on Google, get people engaging with your brand through social media, increase leads, or increase sales, content can help you do it all.
However, to achieve these goals, the content has to be done well; otherwise, it can easily bomb and sit in the emptiness of the internet without ever being read. To make sure this doesn’t happen to your content, you should bear in mind the following points.
Write for a Human Being
It’s easy to start out with the goal of wanting to rank number one on Google for a specific keyword and focus all of your energies on pleasing Google. When you do this though you’re missing the key point that Google is only there to serve actual human beings.
Google wants its users to have a great experience, so naturally, their algorithm prioritizes content that appeals to the user. You may have satisfied many of Google’s requirements by focusing all your attention on SEO, but if it’s poorly written and not formatted in an attractive way, the end-user is merely going to click away from your website. This clicking away is known as a bounce-rate, and is really bad for your SEO and SERPs ranking, so to avoid this it’s worth hiring a third-party agency like Superb Digital, to manage your SEO for you. Doing this can guarantee that you’re using the best practices and can also free up internal time and resources so that your business can focus on other things.
Many aspects of Google’s algorithm focus on user experience, so you need to do the same. Focus on the human being that’s reading your content as your primary concern and then think about pleasing Google.
Answer a Question
Attention spans are very short in today’s world, and we have many different ways of obtaining the information we need. When people come to your page, they generally want to find something out, and they want to be assured that they’re going to learn that information early on in your content.
Your whole article might be perfectly tailored to people’s needs, but if the first paragraphs don’t assure people that you’re going to answer their question then it’s quite likely they will leave your page.
It takes no time at all for someone to exit from your page, so you’ve got to assure them that you’re not going to waste their time right from the beginning of your article. Luckily, you can click here to find out what kind of digital marketing questions you need to be talking about.
Make It Attractive
Humans like pretty things! It’s human nature that we enjoy things that look attractive, but we can so easily forget this when we’re creating content. It’s easy to get carried away answering the question and not pay attention to how we present our answers.
Do you really want to read through one massive block of text with no pictures?
The reader doesn’t either, and when they arrive on your page, they’re probably going to skim down it to make sure it’s at least somewhat visually attractive.
Do the Simple Things
Content marketing and SEO are often portrayed as complex things, and there are aspects that are, but you might as well start by taking care of the basics.
Your content can go a long way simply by doing the simplest things and looking after the human being who is reading it.