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Corporate giveaways are considered one of the strongest marketing tools and are one of the most underrated areas of marketing. Medium and large businesses have been doing corporate gifts and giveaways such as stationery, office supplies, and even reusable grocery bags for a long time. These giveaways are usually branded with the company’s logo and are used as a subtle yet strong reminder of your brand to the customer about your existence. Moreover, they also help increase brand visibility and awareness as the giveaways get more impressions. Corporate giveaways are also an excellent tool for building long term relationships.
Undoubtedly, corporate giveaways incur a certain cost. The trick is to go for giveaways that are cost-effective, yet relevant to your target audience and can meet your marketing objectives. Besides marketing, corporate giveaways are also often sent to employees to make them feel special and valued in the organization.
As the festive season kicks in with the New Year beginning, this is one of the best times to send a Season’s Greetings giveaway to your customers, strategic partners and even employees. Here are a few budget-friendly ideas that you might want to use for your business. You can use these ideas even if you are a small business owner.
Pens
Office supplies such as pens make an excellent giveaway for businesses. Since pens are used by everyone, you can give it to anyone from an employee to a random customer. You can go for cheaper pens for mass-market giveaways or even for slightly more expensive luxury pens if you wish to give it to someone more exclusive.
Notebooks/ Journals
Company branded notebooks and journals make an amazing gift for both B2B and B2C customers. Notebooks and journals have a lot of margin of creativity and you can add in an additional page to talk about your business. You can also add a bit of personalization to these giveaways if you plan to do giveaways for fewer people.
Dairies/ Planners
Diaries and planners work more or less the same way as notebooks and journals. However, Dairies or planners have a more formal appeal and work best for B2B clients. They have a margin of creativity and you can add quite a few pages as inserts to talk about your business and products.
Tote Bags
Tote bags have been high on the fashion radar for a while and the trend is here to stay in 2020. With the climate change awareness campaigns getting stronger, more people are switching to sustainable and more eco-friendly options such as canvas tote bags. Totes are also widely used as reusable grocery bags these days, which makes them an impeccable choice for a corporate giveaway. Canvas totes have a super low cost of production and have a mass-market appeal. They can be branded with your business logo and can be sent out as a corporate giveaway.
Key Rings
Keys are one of those staple items that most people carry. A bunch of house keys, office keys, and car keys are essential. It is convenient to carry all keys together in a single bunch to avoid losing or forgetting them, which makes key rings exceptional choice for a giveaway