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Window marketing means using your storefront or office windows to advertise your business and attract customers. For location-based businesses, it is an absolute must. Your customers are those in your community. They’re the same people walking outside your store every day or driving past. Attractive window marketing can catch their attention, entice them inside, or even just result in a potential customer making a mental note to visit you.
Benefits of Window Marketing
There are so many benefits to window marketing.
Helps You Stand Out
Only multi-million, if not multi-billion-dollar companies can afford to renovate the exterior of their store to stand out, for the rest visual merchandising and window decals are how you can stand out from every other business on your street.
24/7 Signage
The signs are up all day, every day, so that you can attract customers during and outside of office hours.
Helps Sell Your Product or Service
Signs and merchandising can help sell both products and services, especially if you are hoping to advertise something unique, like a special service, not many of your competitors offer.
Types of Store Window Marketing
There are two store window marketing options.
Large Format Window Decals
Large format window decals can be stickers that fit onto your windows, or they can be signs you hang on your window, outside your store, or even next to the road. Holographic stickers or decals are especially suitable for this due to their eye-catching visuals and designsIt can be tough to stand out as a business when you don’t have the funds to renovate the outside of the space completely, and signs can be the perfect way to tell the world that you are here.
They are also ideal if you offer a service. Dentist or doctors’ offices, for example, can be challenging to find for newcomers to the area. Having big, eye-catching window decals can help new families see your business and know where to go when it’s time for a check-up.
Window Displays
If you sell products, then you will want to look into visual merchandising, or window displays. This means setting up your products in a way that is eye-catching to those passing on the street. To make your products stand out, you might want to use a mix of the two options, and put large format printed signs as a background for your products. This will emphasize what you are selling, and all you need is to put the signs a little distance back from your windows.
How to Decide Which is Right for Your Business
A rule of thumb is that window decals are best to advertise a service, whereas window displays are best to promote products. This is not a hard rule. For example, it can be beneficial to invest in large SALE window decals or large format signs than it is to advertise your products during a special sale. You may also find a mixture of the two works best.
To decide, you first need to be aware of what you have. If you have a lot of windows, then using a mixture of posters or decals and visual merchandising is a no-brainer. You have space.
If you only have a few windows, then visual merchandising might take precedence when selling products, and decals would be preferred for services.
The aesthetic of your space also matters. If your business is an office and looks like an office, then custom window decals are going to help customers take notice, find you, and know what you are about.
Design Tips to Help You Get Started
You want to stand out, but to stand out, you need to have a standard to work from. This standard? Your neighbors. If everyone is using blue in their marketing, use red to stand out. Use your local competitors as inspiration, because the best way to stand out with a store or office is to do what everyone else isn’t.
That doesn’t mean you
should throw caution to the wind. You should also look online for excellent
window display ideas and decal ideas. You want to stand out from those you are
next to, but everyone else can be copied.
When it comes to signs, which, as we have discussed, are ideal to use both
alongside visual merchandising and for service-based businesses, you need to
find professional designers and printing services. Ideally, you should find a
company that does both for the best results and discuss with them your
marketing plans to help create the perfect signs and window decals for your
business.