This article was written by one of our amazing contributors! Content may include promotional links.
Aiming for a distinctively-designed exhibition stand is one of the ways to make your business stand out. However, coming up with a design that creates a strong impression can be challenging. Among the barriers you have to overcome are the limited space and the presence of fellow exhibitors whose stands you have to measure up yours against.
With a vast number of exhibitors looking to get their businesses noticed, it simply isn’t enough to aim for a decent exhibition stand. You must aim for one that can wow your audience. Remember that as awesome as your product is, if you can’t create a strong-enough first impression, people will pass you by, opting to view your competitors’ well-displayed offerings instead.
How do you create a stand that sticks out in a packed exhibition? The tips discussed below should help you out.
Top Six Tips for Designing an Exhibition Display Stand
To create a great first impression that brings in the foot traffic, don’t hesitate to take advantage of the following tips:
1. Set Objectives
Goal-setting is vital for any project, particularly for designing a stand that aims to capture people’s attention. Think about your goal and the message you wish to come across to your audience and make sure you incorporate them into your stand design.
A stand can be attractive without being effective; this is what happens when you design one without a goal in mind. It may attract the audience’s attention, but it won’t be able to keep it.
The designs you come up with should convey everything your company is about—its values, philosophy, and mission and vision. It should also express your service capabilities very clearly. Remember that it’s your goals that pave the way to a unique and stand-out design, so never fail to keep them in mind throughout the design process.
2. Maximize Space
More often than not, you won’t be given a lot of space to work with, so it’s vital to utilize whatever space allocated to you fully. You need to know the exact dimensions of your designated booth area to come up with the best possible design.
Knowing how to maximize space should help the flow of your displays, making them more seamless and appealing to your viewers. It should also allow you to set up an exhibition booth with no physical obstructions to keep people from entering or moving from one set-up to another.
3. Stand Out or Go Home
While most exhibition stands are typically around head height, displays in some larger venues can reach up to the ceiling. Ask the organizers if there is a limit as to how tall your stands can be because if there isn’t, feel free to build one that towers over your audience’s heads.
Of course, if you’re looking to steer your design in this direction, make sure it’s a plausible option given the nature of your business.
4. Avoid Using Text-Heavy Designs
It’s usually the “short and sweet” phrases that work on most audiences, so you want to head in this direction with your stand design. Going overboard with the text content can get dull and boring pretty fast.
A complicated font and too-many words won’t attract a person’s attention or make them want to take a second look at your display. More often than not, they will head to a stand that is direct-to-the-point about their product information. Plus one that has a concise and memorable slogan conveying everything their business stands for.
5. Use Good Lighting
Proper lighting can work equally as well for your exhibition stands as it can for your selfies. When used the right way, it can enhance the aesthetic appeal of your display and even create various moods and ambiance depending on the look you want to achieve. Different types of lighting can also evoke a range of emotions from your audience. You can use that to shape how they perceive your product.
6. Use Graphics
Pictures help people from the audience decide what to feel about your display right then and there. Unlike texts, graphics can help one form an immediate impression of something just by looking at it.
The strategic use of graphics can help convey complex ideas and messages effectively. To get this desired result, you must be careful about where you position the images. Make sure they aren’t obstructed or can be viewed from a distance.
Conclusion
Creating an exhibition display stand may come with a lot of work. If you do things correctly, you can be sure the result will be worth it.
Remember that you don’t always have to figure things out on your own. Providers, like American Image Displays, are always willing to help you incorporate these tips, and then some, to create an attention-grabbing exhibition display stand.