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Considering that brands selling niche products are catering to very specific target markets, it is vital that their websites stand out and exceed all consumer expectations. If you are looking to boost your niche website for the remainder of 2020, here is a round-up of the top five trends to keep in mind.
Simplicity
Simple, clean websites that embrace the trend of minimalism are ideal for businesses selling niche products. After all, you want your products to take center stage! Opt for plain backgrounds, bold fonts, big, beautiful imagery, and try your best to keep content punchy and to a minimum. The result will be a polished, professional finish certain to intrigue potential customers to explore your offers further.
Embedded video
Embedding an insightful or inspirational video onto the front page of your website with a call-to-action button in the middle is a great way to encourage customers to investigate your products. It is also sure to grab their attention the moment that they click through to your website, helping to reduce bounce rate. Just be careful of high-resolution videos that could slow down your page loading time. You don’t want your customers clicking away before they even see what you’re selling! According to best practice guidelines, the ideal page loading time is under three seconds.
Information blocks
If you have specific information that you would like to communicate to your website visitors quickly and concisely, the best approach is to set out your home page in short, snappy information blocks. Steer clear of lengthy paragraphs and go for infographics or bullet points instead. It is also a great idea to break up your information with a host of attractive images or photographs. Remember, the chances of someone sticking around long enough to read through a long-winded paragraph are slim.
Relevant color schemes
If possible, it is a good move to select a color scheme for your website that ties in with your product and branding. An excellent example of this is the zamplebox.com website. This business is a subscription box brand that supplies vape juice based on subscriber preferences. The brand’s logo is green, and its entire site revolves around bold, black fonts with bright green accents, particularly when it comes to call-to-action buttons.
Taking your own photographs
As you can see from a number of the trends as mentioned above, photographs play a big role in keeping niche websites interesting. This is why it is not a good idea to use stock imagery. Spend that extra bit of money to hire a professional photographer to take relevant photographs on your behalf. It adds more personality and authenticity to the design of your website and makes it easier for potential customers to relate to your brand. Now that you know which trends to follow to help generate the attention that your website deserves. Put these guidelines into practice and you are sure to reap many rewards as a result. Best of luck going forward!