If you’re looking forward to bringing in more customers and meeting your strategic goals, look at your most important asset – your website. As your virtual calling card, the website lets you market your business online and establish credibility. If you’ve got a poorly-designed site, you can say goodbye to increased conversions and decreased bounce rates. It should be beautiful and, most importantly, functional to grab the attention of the Internet users. To fully succeed in this competitive world, you need a modern website that communicates your value proposition, along with your motivation.
Undertaking a complete online platform redesign is worth the effort because it enables you to stay up-to-date with new technologies, increase search engine friendliness, not to mention gain more visitors and generate massive sales. You can follow the trends when rebuilding your company website, but it’s not necessary to include every trend that pops up on your site. Consult with a web design agency and develop an action plan. In what follows, we’ll present the most important trends to watch out for. Staying true to your core values is essential, so don’t get lost in the process.
Bright and bold background colors
The background of the online platform is the main point of the user’s focus, giving them the first impression of the business. It’s visible, but it doesn’t actually stand out. The background color impacts brand identity, maintains visitor interest and contributes to higher bounce rates. Good color choice is, therefore, essential when it comes to planning the layout. Even if you appreciate the beauty of simple lines, don’t be afraid to get color happy. Regardless of whether you’re designing a new website from scratch or have an old website that requires an uplift, opt for a bright color palette.
The colors we can see now are creative, inspiring, and harmonious. Displays are more animated, especially on mobile devices. The lively mixture of colors is softened by neutral or muted colors, making it possible for users to appreciate the beauty of every detail. Examples of color schemes include but aren’t limited to bright blues, magento, and greens. Popular social networking sites, such as Facebook, have blue logos. If blue isn’t the perfect hue for your site, you’ll find a better match. Don’t make a choice based on what seems appealing to you. Choose a color scheme that’s geared toward your target audience.
3D elements
There has been a proliferation of 3D elements and illustrations in website design, which bring unity and create a feeling of depth. In the old days, not everyone could afford to use 3D technology, so there were limited options in terms of roaming in the 3D space. Things have changed substantially in the sense that it’s no longer necessary to have sophisticated equipment. The technology is considerably more accessible, and more advanced. 3D elements are designed to deliver an experience that can’t be reproduced with regular strategies. Images, for instance, create a physical presence and help customers make informed decisions.
E-commerce websites implement hover effects to enable people to see what products look like in various colors or from different angles. An immersive 3D website seduces users and eliminates the boundaries between the digital space and reality. Even Wikipedia and Forbes, which are information sites, have 3D elements on their page. Include 3D elements to wow your audience and promote interactivity. There are several options to choose from, including photos, pop-up subscription boxes, and CTA buttons. More and more front-end developers are switching to 3D technology to ensure avant-garde, exploratory online experiences.
Full-page headers
People can scan computer and mobile screens beginning at the top and making a series of z-movements until they get to the bottom. Headers help with navigation containing links to important pages, so visitors are able to find what they need right away. Not only do you have to include sufficient information in the header to encourage people to click and explore the online platform further, but also make sure it stands out. Make the header the width of the entire page and tell viewers what they need to do to take advantage of the added experiences.
Starbucks, HubSpot, and Tumblr are some of the companies that feature immense, responsive headers on their sites. Of course, full-page headers aren’t for everyone. Get a good understanding of your audience before creating the homepage. Maybe customers won’t necessarily like headers of a higher resolution. You should make the viewing experience as smooth as possible. Sometimes, it’s better to use minimalistic headers that facilitate information and understanding. Prove to your visitors that your site brings value to them. After all, you’re designing for them.
Breaking typography rules
If you’re like other entrepreneurs, you want a flawless website that enables clear communication. Consider stepping out of your comfort zone for a change. Break the web typography rules and impress with your innovative design. Tell your web design agency the developer can use odd spacing, sizing, and even breaks. The Internet users will still be able to understand what you’re trying to say. Just to be on the safe side, read through the text yourself and see if there’s any disconnection between the writing and the design of the site. Breaking the rules doesn’t affect readability, but it might affect your credibility. The overall design must be clean and the words should be readable, in one way or the other. Design trends and concepts have suffered considerable modifications with time, the result being that they’re almost unrecognizable. Website design is an evolving process, constantly undergoing transformations, which can be a good thing for the site owner and visitor. Breaking typography rules might not seem like a mart thing to do, especially if you’re a conformist. Avoid following the established procedures and use typography in ways you wouldn’t have dared to. Take a different approach to layout design and reap the rewards. The way you’re transmitting the message matters as much as what you say.