Every business these days needs an online presence. That will mean with your website you’ll also have accounts on all of the social media platforms, each requiring continual tending to keep that supply of new customers coming in or, so you’ve been told.
After you’ve spent time every day updating your Facebook page, your Twitter feed, YouTube, putting up a new post on Instagram, and a few pins on Pinterest, only to find out you’ve got to put together something for Tiktok because everybody is raving about that at the moment.
Use a Social Media management company to do it all for you
If you’re going to the trouble of getting your blog post written for you, why not go the whole hog and outsource your social media marketing altogether?
Well, first, you need to do some simple cost/benefit research to see how much extra business (as well as repeat business) a greater social media presence having will get you. This will include factors like how many of your potential customers use social media and which platforms they use.
Other factors will include how much of your own time is spent on social media management and if that time could and should be spent elsewhere. If, after weighing up those options, you decide to get somebody else to do it for you, who do you pick?
Social media management now is such a large industry that it has become more specialised. % years ago, all companies were of a ‘one size fits all’ approach which meant you sometimes had your business being promoted by people that did not understand it.
More recently, specialised companies have emerged that have an in-depth knowledge of certain industries such as retail or technology, which should mean better results for the business owner.
Managing Social Media AND Your Business
It’s confusing, exhausting and you’re not sure you’ve ever actually got any customers from all that effort. After all, your business will thrive on profits and not likes and shares, right?
Well, before you bin all of those accounts and declare it to be a massive waste of your time, there a couple of things you might need to consider. Firstly, you might be doing all of this the hard way. Secondly, you could get somebody else to do it for you.
Reuse and repurpose your content for an easier life
One overlooked method for getting the maximum amount of content for the minimum amount of effort (and without selling your followers short) is to reuse and repurpose your content.
For example, once a week, you write a 500-word blog post.
You then get your phone out and film yourself reading it out for two or two and a half minute YouTube video. Chop that video into 4 or 5 chunks, and you have Instagram posts and something that may well work on Tiktok. A few screenshots and click-grabbing quotes from your video added using Photoshop (or a free alternative like Canva) takes care of Pinterest.
You’ve now got anything from a few days to a whole weeks’ worth of content for all of your channels, all from a basic 500-word blog post which you could have got somebody else to write for you in the first place.