Mother’s Day is one of the most profitable gift-giving holidays in retail, so businesses must capitalize on this large influx of customers looking to buy. There’s no reason for businesses to shortchange their Mother’s Day marketing, even if it only happens once a year. These 6 decisions will significantly improve the chance your customers will purchase from you.
1. Offer Free or Same-Day Shipping on Products
Most businesses will try to capitalize on their customers’ procrastination by upping the shipping price, and others will follow suit because they can. No one questions why shipping suddenly becomes more expensive a few days before Mother’s Day, even if that retailer offered free or inexpensive next-day shipping in the past. You don’t have to continue this trend.
Bouq.com offers same-day Mother’s Day flower delivery at a low price and gives their subscribers free shipping on all orders. To compete with such a beloved company, you too should email your loyal customers about your commitment to free shipping ASAP.
2. Create a Convenient Shopping Experience
The easier you can make a purchase, the better. Both online retailers and brick-and-mortar establishments will create a “Mother’s Day Shopping Guide” that directs their customers towards the holiday’s best items. For example, Coach has an advertisement on their front page of J-Lo holding a Coach bag behind the phrase “ Mother’s Day gifts that say it all.”
From there, customers would click on the link and be sent to a page curated to find the perfect Mother’s Day gift. Have a section on your virtual or in-person storefront that acts as a giant neon sign towards your products, so no one is confused or shopping for hours.
3. Put Unique Mom-Focused Gifts Front and Center
Some people really dislike shopping for gifts and want a quick “get in and get out” experience from your store. Putting a large sign that directs your customers to your Mother’s Day offering isn’t always enough; sometimes, they need a Mom-focused present. For example, jewelry with the words “Mom,” “Mother,” or “I Love You, Mom” are always big sellers at this time.
Personalization is what many gift-givers are looking for, so if your products scream “Mother’s Day,” they’re more likely to sell. Be sure to keep hot ticket items near the cash register at a brick-and-mortar store and on the first page of the Mother’s Day section on the website.
4. Run a “Most Amazing Mom” Contest
All Moms are pretty amazing, or at least we seem to think our Mom is the absolute best in comparison. Your customers will have a special story about when their Mom went above and beyond while parenting that they’d want to share. If you promote a contest on social media that rewards participants an in-store discount or free shipping, more people will enter.
On top of getting your customers involved, you’ll also receive user-generated content that you can post on your social media.
5. Throw a Freebie Out to Moms and Other Women
Handing out freebies to a customer can be more personable in a store, but it’s still possible to make a connection with Mothers and other women online. Whenever you see a woman in the store or comment on a social media post, surprise them with a discount card even if they aren’t buying anything. Even if they aren’t Moms themselves, they still have someone to buy for.
Everyone loves getting free stuff, and they’re more likely to remember you if you’re kind and charitable. Don’t consider this gesture as money out of your pocket; those customers will pay you back with improved loyalty, outstanding reviews, and future online sales.
6. Don’t Forget About Dads
Mother’s Day will come and go, so you need to look to the future for Father’s Day immediately after this holiday ends. Sow the seeds for future sales by getting your best gift ideas for dads in the minds of your customers through word of mouth or advertising. Start issuing discount coupons before Father’s Day, and send emails highlighting gift ideas.