Custom magnets may seem like old school marketing to you, but the fact is that you can still grow your business with them. A ton of marketing today relies on online campaigns that are more focused and accurate. It does help you build your business and maintain your business, but what about your customers? Let us dig into how these can help, and then you will understand why.
- Money: Money is what business is all about. It is actually what life is all about to most people. Custom magnets are a cost-effective way to get your name out in front of people. They work especially well with service companies, and small businesses that have low budgets for marketing and advertising.
- Vehicles: This is not just limited to small refrigerator magnets either. You can have magnetic car advertisements made up to stick on each car that you own. This is a great way to advertise everywhere that your car drives. A set of custom magnets is a one-time expense with endless amounts of customers gained.
- Customers: After doing work for someone, or sending them a useful product, including a free magnet with their bill will cause a chain reaction to happen. Your customer will put your magnet on the fridge. They will see it every time they are in the kitchen so if they need your service they will call. Plus, if their friends and family grab a drink, or a snack, they will see your name as well. And it just keeps going.
- Usability: Unlike business cards that everyone seems to like buying, your magnet will be placed on the fridge (usually) and used to hold notes and recipes where they can access them easily. Every time that they use it, they will look at it. Looking at something repetitively will cause you and your company to always stay at the front of their minds.
- Calendars: One of the absolute best ways to get your name in front of people, and keep it there, is to add your name to the top off a magnetic calendar. People today use their phones for everything, and do not have calendars in their homes anymore. Having a handy calendar for them to look at, without breaking out their phones, is convenient and enjoyed.
- Local Sports: Another type of magnet that people will keep, at least for a few months, are local sports schedules. It can be a pain for people to look up the schedules in which they are interested. If they can take a few steps and walk to the kitchen to look, it saves them time. The bonus for you is that every time they do that, they are also seeing your name and number.
One of the main things that you need to realize is that even if it is an outdated way of marketing, it works. You need to look at it this way; not very many other people use them. Not like they used to. People must go to the store and buy magnetic clips or pictures to have something to hold up their coupons and information. If you send some free ones to your customers, they will return. If you sent them to a prospect you will end up with their business eventually.
As with all other forms of marketing and advertising you can not expect instant success. Sure, you will get some new customers within the first couple of days, but for the most part they will come to you when they need your service or product. The magnet will be in front of their face so eventually you will see them.
As an example, let us say that you own a plumbing company. Your magnet is in the kitchen close to the sink. The sink that is clogged and causing water to back out onto the floor. While fighting with it trying to fix things themselves, they look over and see your magnetic ad. They immediately pick up their cell phone and give you a call.
While you are parked in front of their house, the vehicle magnets that you have stuck to each door attracts the attention of all the neighbors, because let’s face it, neighbors are nosey. The next time that they have a plumbing problem, they will think back to this moment, and you will receive another call from that neighborhood. And the circle will continue every time you park in front of a house or business.