Social media has quite a bit of reach these days. In fact, you may even sell your products or services using a platform of your choice. That will depend on the type of market you are going after and where they are hanging out.
This guide will show you the three best tips on choosing the perfect words that will accompany your images on social media. The keyword here is making sure your images and words match. Otherwise you might confuse people looking at your post.
If you are a business owner building a brand, pay attention to this guide. Let’s take a look now at the following tips you can follow as soon as today.
Include a Clear Call to Action
One of the best copywriting tips for social media is including a call to action. You’ll want someone to take a certain action. It can be signing up for an email list, purchasing a product or service, or anything with an intended goal in mind.
Your image should match a result that your target audience can achieve if they follow through. It can depend on the product or service you may be selling.
For example, if you are a fitness coach, it can be someone who may have lost weight after using your workout program.
Tell a brief story
One of the best things about using images on social media is that it can tell a story. You want to make it as brief and to the point as possible. Start off with an image that tells the story of a problem.
Then, you can find another image that continues to tell that story. It can be something like, ‘I tried this, but it didn’t work’. Another would be to say that you discovered something that changed your life for the better.
They say a picture is worth a thousand words. Indeed that’s true. When you match the image to the story, you won’t have to think about using the perfect words.
Those words will come naturally and you can write them out. Make sure it’s as close as possible to the image and the story you’re telling.
Include pictures of your product or service
As you introduce your product or service, it might make sense to include an image. This will give your audience a preview of what they can get if they act as soon as possible. Show images or videos of the product or service in action.
You can also document any of the features and benefits that go along with it. Don’t forget, a lot of people tend to be skeptical. So you may want to include images of proof as well.
Results tell the story for you, even if it’s just pictures. At that point, you may not need to find the right words. In fact, your customer or client testimonials will do that for you.
Final Thoughts
Images and words can fit together like a hand and glove. As long as you follow these three tips above, finding the right words will come naturally. You won’t have to spend time thinking about it.
Social media has become useful in terms of selling a product or service. However, words alone may not be good at selling. That’s why you may need to harness the power of images.
Try it out sometime. Post on social media and use images if and when needed. You might see better results compared to just using text only posts that may not get enough eyeballs.