Article by Andrew Wise
With the knowledge that 6.7MM people post blogs on blogging websites, it can be difficult for a new blogger to stand out. One sure way to do this, however, is to have a unique and updated About Me page.
Potential readers want to know they can trust the source of a blog, so they will seek out your About Me page to make sure you are a good fit for their needs.
While the generic About page will get the job done, there are a few different formats you may want to consider using so you are able to stand out among the other blogs vying for the reader’s attention.
The one where you share your life story
Instead of talking nonsense about your professional accomplishments, why not start off with an engaging story?
Your About page should serve several purposes: engage readers, garner trust between you and them, and show off your personality. What better way to do all three than to share a little anecdote about your past?
For a great example of this done successfully, take a look at Neil Patel’s About Me page. He tells the story of his life and how he got to where he is now while being interesting, witty, and thoughtful.
Just make sure that there is an important takeaway from this story — that your readers will leave feeling they’ve learned something relevant.
The one where you address your audience’s concerns.
If storytelling isn’t your forte, or perhaps you just aren’t all that interested in sharing your personal life with strangers, you may want to consider another approach.
If you gather all of your readers’ concerns into one place and address them directly, it may be just what they need to see.
Derek from Social Triggers clearly and concisely explains who he is speaking to in his About page. He starts off with something along the lines of “If you have ever asked yourself A, B, C, or D, you are in the right place.”
From here, the reader will know straight away that they’ve gone to the right person who can answer their questions. It may not be as creative and flowery as the previous suggestion, but it does cut right to the chase and gets the point across.
The one where you answer some frequently asked questions.
The folks over at Wait But Why, a popular self-improvement blog, didn’t initially have an About page at all. Instead, they opted for a Frequently Asked Questions page.
Here, they used a similar approach to Social Triggers in the sense that they brought the reader’s questions to light. Differing from Social Triggers, however, is their resolve.
They definitely take an unconventional, humorous approach to this page and, while still answering some important questions, they successfully show their personalities and the tone the rest of the blog will be setting. Consider this, for all intents and purposes, the happy medium between the other two options.