5 Tips for Visualizing a Sales Page
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Creating landing pages that convert into sales is all about expressing the value of your product as clearly and as urgently as possible. However, this doesn’t mean creating an extensive list of all the benefits of your product or service on the page; nobody wants to read a novel on the benefits of your brand. In fact, too much copy on your landing page can deter visitors, so the key to conversions is keeping it short, sweet and to the point. Visuals are the best way to emphasize your value offer, engage with your visitors and get the message across without drowning your landing page in endless amounts of copy.
Studies show that people will remember 80% of what they see, compared to just 20% of what they read and 10% of what they hear. And, content that includes visuals has a massive 94% extra views than content without. Read on for some of the top ways to increase landing page conversions using strong visuals.
#1. Be Subtle
The purpose of your landing page is to convert visits into sales, but the last thing that your visitors want to see is an obvious sales pitch. Instead of diving straight in with a boring, salesy headline on your page, liven it up with a creative design to immediately grab the reader’s attention. And, lighten up with the copy – after all, very few visitors will want to convert on their first visit. Use infographics to demonstrate key benefits in a light-hearted and easy to read way and grab the attention of your visitor with an interesting video.
#2. Use Visual Pricing Tables
The fact of the matter is, visitors are more likely to convert if they know exactly what they are buying and how much it is going to cost them. Pricing tables act as a summary of the page and provide an easy way for your visitors to visualize exactly what they are getting for their money. You can lay out your different packages or products in order of price ascending or descending and provide an easy-to-read bullet point list of what’s included in each option. This is much easier on the eye than paragraphs of copy!
#3. Use Color Gradients
Do you remember when creating a fancy title on Microsoft PowerPoint or Word was all about adding colorful gradients and making it pop? Thanks to popular apps such as Instagram and their stand-out branding, color gradients are making a huge comeback when it comes to web design. It’s a great way to add an extra, eye-catching element to your page while still keeping it clean and simple. Images with color overlays are another great idea to add a pop of color to your page and grab attention without overdoing it.
#4. Use Data Visualization
Writing tons of copy about stats and numbers can quickly become very boring for your visitors to read and digest. Instead, it’s a great idea to visualize data through interesting, colorful infographics that tell a clear story. This is especially useful on landing pages where visitors tend to be at least at the consideration stage of your sales funnel; presenting them with key stats in an easy-to-read format could make or break the conversion.
#5. Use Videos, GIFs and Animation
Last but not least, video is one of the best ways to grab the attention of your visitors on a landing page, and it’s an easy way to get all the key information that you want to convey into an easy-to-understand format that doesn’t take a lot of effort to digest. It doesn’t have to be a full-length marketing video; animations and GIFs are a subtler way to grab attention without it being too much.
If you liked these ideas, we’d love to hear from you in the comments!