The Right Way to Use Beauty Business Cards

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Fashion and beauty products and services are difficult to market in such a crowded space. While you may hear that the solution is more outrageous videos or a ton of how to content shared online, the fact is that classic marketing techniques like getting yourself out there and handing out business cards remain a great way to attract customers and clients. Let’s learn the right way to use beauty business cards.

Give Them Out During Demonstrations

If you’re giving beauty and fashion tutorials, forget trying to make yet another video and hoping yours ranks higher than a glamourous magazine. Hold how-to sessions at women’s events, teach high school girls the right way to apply makeup, or offer low cost lessons in how to apply various skin treatments. At some point in the demonstration, give out your business card. Do so after you’ve made a positive impression with the audience but well enough before the end that you don’t miss people who are leaving. You’ll create a deeper connection with the audience than if they simply saw the demonstration and left, and you’ve increased the odds they email you with questions or visit your website.

Hand Them Out Along with Free Samples

Free samples get attention. This is true whether the freebies are snack chips, flash lights or skin cream. You can take advantage of this by giving out free samples at the mall, to customers in your store, or at various well-trafficked events. While you’re providing free samples, give the interested parties your business card. This improves the odds they contact you to buy the product if they’re interested in buying more.

Send Business Cards along with Relevant Correspondence

Are you sending a thank you note to the person who organized a beauty product party and helped you sell several hundred dollars’ worth of product? Include a copy of your business card along with the thank you card and any freebies you feel are an appropriate thank you. You’ve just improved the odds they share that business card with a friend. Are you sending a congratulatory note to the new bride who hired you to do the makeup for her wedding party? Toss in your business card, knowing she is one of the ones most likely to keep it or share it. Just don’t add your business card to the notice that a payment is past due.

Do exchange beauty industry business cards when you’re talking to suppliers, other sales representatives and industry leaders. You really can’t have too many in circulation. However, you should recognize the need to make a positive first impression and follow business card etiquette instead of handing out your business card as if it is a freebie people actually want. Yet you need to carry enough of them with you at all times that you always have one to give to those who are interested

Use It as a Prop in Your Pictures and Videos

Perhaps you want to tap into the power of visual marketing. Instead of simply taking pictures of your beauty products arrayed on a table, include a business card holder prominently displaying your business card. Then anyone who shares the picture of all of your eyeliners or recommended organic foundations will also share the contact information for your business. It will do more to protect your images from being stolen, too, than a watermark. It also eliminates the hassle of trying to create branded frames to be put around all of your uploaded images.

You can also use your business cards in personal photos. Stand with your latest client and snap a picture while holding up your business card. Or have your team standing beside a desk where the business card is readable. The challenge is having a natural pose while that information is clearly visible. One strategy is putting out a social media update bragging about your new beauty consultant while she’s holding her new business cards next to her face. It looks like a Human Resources announcement instead of a marketing campaign.

When you create how-to videos, you can include the business card display in the shots if it is readable. Otherwise, take a high quality still photo of it and use that as your final title slide at the end of the video. Title slides like this dramatically improve the retention of information like your business name and address, and it will reinforce any brand awareness they have from having previously handled your business card.