A Guide To Getting More Foot Traffic in 2019

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If you have a physical store and you want it to be more successful, knowing the best ways to get more foot traffic in 2019 is key. Below, we’ll give you some actionable pointers that you can use to help you bring more people through the door and looking around your store. Take a look! 

Keep Your Retail Floor Looking Spic and Span

Keeping your retail floor clean and tidy is so important. If it isn’t tidy, it’ll look like you don’t care and people will feel less compelled to visit you and buy your stuff. Your products should be faced up at all times and you should have fully stocked shelves with labels and prices too. 

Have A Smart Retail Lay Out

The way your store is layed out will have a big impact on how people move around your store and whether they feel compelled to continue until they have been all around. Learn about the customer journey and which way they are likely to travel around your store, as well as what they are most likely to stop and look at. You can experience way more success with the right retail lay out. 

Make Your Storefront Stand Out

The outside of your space should draw in customers, and you can use services like event display to create signs that bring people in. Talk about deals on your signs – you can even go as far as to use neon signs to get more attention. Smart placement is important; consider using a foldable sidewalk sign if you’re allowed by law. Having various signs telling people that you’re there will go a long way. 

Encourage Word Of Mouth Recommendations 

Give people a service so amazing that they feel compelled to tell the people they care about about it. Word of mouth recommendations are extremely powerful and can go such a long way to getting more people through your doors. You could even consider providing an incentive if a new customer give you the name of the person who refers them, such as loyalty points. 

Allow Different Payment Methods 

People want to be able to pay a variety of ways; debit, credit, and even using their smartphones. If you limit the way a person can pay, you’re limiting the likelihood that they will buy anything from you. 

Give Something Away

You don’t have to give something away to do with your business. You could simply look more attractive to passers-by by giving away hot chocolate in winter and umbrellas on a rainy day, for example. People will remember you if you do things like this! 

Host An Event 

Finally, how about hosting an event to get people talking and visiting your store? If you sell beauty products, you could host a makeup tutorial day, for example. You could even see if you can get local vloggers and bloggers to come in for publicity. 

How will you go about getting more foot traffic in 2019? Leave a comment below!