8 Warning Signs That You Need to Redesign Your Ecommerce Website
Around 12 to 24 million eCommerce sites across the globe are estimated to be existing this 2022. While the numbers are already overwhelming, more and more businesses are giving birth to new eCommerce sites every day, so you can only imagine just how aggressive the current competition is.
As thousands of customers are shifting to online shopping now that we are still in the middle of a pandemic crisis, eCommerce websites should be more optimized and have features that will help deliver excellent customer service. Even if you think your website design and features are still at the top of the game, you may want to sit back and check your website thoroughly to know if it’s still appealing to daily internet users. There are a lot of eCommerce design tips you can search for, but how can you tell if your website needs some makeover? Here are eight signs that you need to redesign your eCommerce website:
1. Website Speed Is Slow
One of the first signs that your website needs redesigning is slow loading speed. Internet users have a short attention span. It only takes 10-20 seconds for website visitors to stay before deciding to leave once they don’t see anything that catches their attention; what more when your website takes too long to load?
Slow loading speed is a result of poor optimization and is one of the reasons why people will turn away from your website, and since website dwellers have a short attention span, they expect your page to load not more than their average attention span.
Check your website regularly using a visitor’s point of view, so you will know if it’s taking too long to load already. Once confirmed that your website loads longer than 2 seconds, take action right away to avoid scaring potential customers away because of a reason you could’ve prevented in the first place.
2. Higher Bounce Rate
Slow loading speed also results in a higher bounce rate. A bounce rate is your visitors’ percentage of coming to your website but immediately leaving without clicking other pages from your site. By all means possible, you have to prevent your bounce rate from increasing, so if you notice that it is increasing even if it’s gradually, take action right away!
Make sure that your website is inviting that your visitors will be enticed to click on other pages instead of just arriving at your home page then nada!
3. Looks Outdated
Sad reality but visuals matter a lot in eCommerce. Why do you think companies invest so much in providing quality content with trendy visuals? Because first impressions matter to customers, they usually check websites that are not only optimized but are also pleasing to look at.
To know if your website is outdated, try checking other eCommerce websites. Each website has its unique design and concept, but they all have a common denominator that every marketer will be able to tell.
4. Outdated SEO
Even when you have a website already, it’s still essential to manage your online visibility, as having a website does not equate to getting sure customers. A website’s SEO greatly affects your website’s search results. If you’re getting a lower visitor rate then your SEO must be outdated. Improving SEO can help improve your visibility to search results without leading customers to other 100+ pages. Avoid having too many backlinks as well.
5. Your Website Is Not Responsive To Mobile Phones
67.1% of the population across the globe account for the use of the internet through mobile phones, which is why websites should be optimized for mobile use.
If your website doesn’t function properly on mobile, it isn’t mobile-optimized. A website not working on mobile phones can make you lose hundreds of customers since most active online shoppers use their phones more for surfing the internet. It is essential to use a responsive design for your website as it easily adapts and functions well to any device.
6. Lower Conversion Rates
Every marketer’s goal for a website is to have higher conversion rates. If people are visiting your eCommerce website without buying or even doing anything, then something’s wrong, and you need to fix it.
Low conversion rates could also be a sign of having poor content or low listings quality. Redesigning your website can not only help you increase your conversion rate but can also improve the quality of service you are providing customers with.
7. Visitors Are Not Converted Into Buyers
Companies create websites to gain more profit. If you have an eCommerce website, you don’t just want visitors. Make sure that your visitors will eventually convert to buyers or otherwise, what is the point of having a website if you are not selling? If the conversion of visitors to buyers is getting lower, it’s a sign that you need a website redesign.
Check your website thoroughly to find out what could be the problem or reason why people aren’t buying. Once you pinpoint the issue, act on it right away.
8. Too Much Troubleshooting Occurs
Troubleshooting is the action of finding the root of the issue on web pages or software. If you spend more time being technical support to your customers rather than a customer support representative, then it means there is a major issue with your website.
One sign that something is wrong with your website is when you keep receiving customer concerns stating that a feature is not working or the website keeps crashing, etc. It’s an obvious sign that you need to redesign your website, to avoid more troubleshooting issues in the future.
The lesser the troubleshoot notifications are, the higher potential customers will be satisfied with your internet service.
Conclusion
In this current time where the world functions more on the digital side, you have to stay competitive at all times, or you will get left behind. The competition in the eCommerce industry is very robust, and one mistake can take you out in a matter of seconds. Always put your 100% into providing the best experience to your customers or clients.
The first impression is a serious matter in the eCommerce industry, so start becoming the best by redesigning your website.