3 of the Best Marketing Automation Software Solutions for Small Business

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According to one study, productivity levels take a sharp dip around the 55-hour mark. It’s clear then, that if you want to be more successful, working harder isn’t necessarily the answer.

A better solution is to work smarter, and if you’re a marketer, one of the ways you can do this is by using a marketing automation tool.

In this post, we’re going to explore a selection of small business marketing automation tools. Using these tools, you should be able to improve your marketing, without having to work yourself to the bone.

Let’s begin!

1. Marketo

Marketo is an excellent solution if you work in the B2B world. This is because it allows you to track leads and monitor how each client impacts revenue levels.

The platform also has a simple user interface, which makes it easy to use. The simple interface also reduces the amount of time you need to spend on training, should you need someone else to work with Marketo.

You can also use Marketo to design webpages, even if you lack technical knowledge. For instance, you can create a visually appealing landing page, without ever having to edit a line of code.

2. Infusionsoft

Infusionsoft is one of the leaders in the marketing automation industry.

Using this tool, you can much manage the entire marketing side of your business, but you can also manage other parts too.

That’s because this platform allows you to create invoices and take payments – a feature that isn’t provided by a lot of other tools in this category.

Another great thing about this tool is that it provides a lot of analytics data. You can then use this information to improve your marketing campaigns.

3. Hubspot

If you do a lot of inbound marketing, Hubspot is a great marketing automation platform to invest in.

With this tool, you can easily identify the content on your site that’s generating a lot of leads. You can also track these leads, making it easy to work out the final value of each lead.

Because Hubspot is such a popular solution, you’ll find many other tools integrate with the platform. This then allows you to improve the functionality of Hubspot.

For example, if you have MailChimp, you can use a Hubspot MailChimp sync tool, to maintain a database of leads that has no duplicates.

Ready to Invest in a Small Business Marketing Automation Tool?

With the help of a small business marketing automation tool, you can improve the efficiency of your marketing.

There are a lot of solutions to choose from, and so you may initially find it difficult to decide which one is right for you. Thankfully, a lot of them offer free trials, and you can use these trials to get a feel for each solution.

Don’t forget, reaching out to the experts for help is also a wise idea. A great digital marketing agency can increase your local and international reach and boost your brand reputation. The team at SEO Ibérica are the experts in implementing professional international SEO strategies. So, if you’re looking to expand into a global marketplace and you need Spain SEO, (after all, Spanish is one of the most widely spoken languages), they can help.

It’s going to take some time before you find a tool that is a good match for your needs. But once you find the right one, it won’t be long before you wonder how you managed to get things done without it. Is your marketing letting you down? Read this post to learn how you can create a digital marketing strategy that’ll deliver results.