How to Design Creative Pages for Your Social Media Handles

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79% of Americans have at least one social media profile. So as a business owner or marketer, it’s a great idea to promote your business via social media.

Now that you’ve created your social media handles, it’s time to start working on the design of your profiles. But if you’re new to the space, it can be super overwhelming.

But don’t worry! There are some simple steps you can take to stand out from the crowd. See them below.

Stay on Brand and Update Regularly

First and foremost, keep your social media profiles on brand. They need to match your company’s image so that people can instantly know that it’s your business’ profile.

Here are the elements you need to think about in terms of design, depending on the social platform:

• Profile Picture
• Cover Photo
• Background Image
• Highlight Cover Photos

To create these, use your company’s approved color palette and fonts. This will help them stay consistent with your branding.

If you’re not a designer and would like some help creating these, good news! There are lots of tools out there, like a profile picture creator or Facebook cover photo maker.

Also make sure you keep your profile images up to date. It’s a good idea to switch them out every couple of months.

Follow the Rules

Be sure you follow the design guidelines for each social network that you’re creating content for. Most guidelines don’t allow celebrities, obscene images, profanity, or copyrighted images.

If you use these things, your page is at risk of being suspended.

Always be sure to read the fine print of each of the social networks so you don’t mistakenly break their rules.

Prioritize Images over Text

The human mind processes images faster than text. So as you’re creating your social media profile designs, think about the images first.

Of course, the copy is important too. This is where you can express your message. But the image will draw people in.

As a general rule of thumb, keep the text in your images to less than 20% of the overall picture. This will help the image shine.

Make Things Pop

Lastly, make your social profiles pop. They need to stand out from the crowd and catch people’s eye.

Use pops of color and interesting imagery. Do whatever you can to draw people in while still staying on brand.

Final Thoughts on the Design of Your Social Media Handles

There you have it: 4 tips for designing social profiles that will stand out from the crowd. Now it’s time to apply these situations to your social media handles. In no time, you’ll start seeing incredible results.

Spend some time brainstorming design ideas. It’s often helpful to actually sketch things out on paper before designing on paper.

Have questions or want to learn more about design or visual communication? Contact me any time. I’m happy to help with your communication needs.