Take Your Logo Visuals To The Next Level with These 4 Awesome Logo Creators
We live in a visual age. We respond to pictures, whether of cute puppies, stunning scenery, or captivating faces. Our brains are also wired to recognize symbols and stylized forms and associate them with companies, organizations, causes and people. One more truism that is familiar to all of us: You never get a second chance to make a great first impression. It doesn’t matter if you’re interviewing for a job you really want, listing your home for sale, or designing a logo for your company. The power of the right logo is indisputable in today’s world. It’s that first impression that people will remember.
What Are the Characteristics of a Great Logo?
The core characteristics of a great logo are:
- Simplicity: The best logos both generate interest and inspire trust. They are simple in form, and may utilize letters or words in tandem with a graphic symbol. They usually benefit by the use of bold color or contrast.
- Scalability: Graphics used in a logo must be capable of being used large or small — think about how a potential logo will look on your website as well as on the sign on your building, on an advertising flyer or on your tee-shirt, on your business card or a billboard. Be aware that, over time, your logo will represent the public image of your brand, and it must stand out from the crowd. It must also stand the test of time if it is to become as iconic as McDonald’s golden arches, or CocaCola’s stylized script.
- Recognizability: The best logos both generate interest and inspire trust. Strive to convey the meaning of your entity by using a design that captures the essence of what it is that you do, make or sell. Remember that simple is better, and color communicates your message.
- Originality: Most people have a favorite logo, but favorites can change over time. Even large companies can be tempted to “modernize” a logo occasionally, but it doesn’t always work, as evidenced by some corporate rebranding failures. Aim for a timeless design, and tweak it before you start using it .
Pay attention to the classics that have not changed: The International Red Cross adopted the red cross on a white background in 1864, and Coca-Cola, with only a few minor modifications, has been in use since 1891. Although the company was founded in 1896, red was not used in its logo until about five years later.
It doesn’t take much effort to list scores of logos that cannot be mistaken for a competitor’s brand. Think of McDonalds golden arches, the World Wildlife Fund’s unique panda, Microsoft’s colored squares, Nike’s fluid checkmark, NBC’s peacock, or Target’s red and white bulls-eye.
Want to Design Your Own Logo?
Startup companies and fledging organizations now have the ability to design their own logos. If you’re ready to generate public awareness, enthusiasm and recognition, here are four of the best online options to get you started with logo design. With these tools, you can easily be up and running within a relatively brief timeframe.
Logo Design is not solely the domain of professional creative designers. DIY options may be just what you’re looking for, because no one knows the message you want to convey better than you.
With this free logo creation tool simply follow the six simple steps, and have a customized logo that reflects your personality within just a few minutes. Tailor Brands utilizes an intuitive approach, based on algorithmic principles rather than templates. Begin the design process by entering the name and supplying a few details about your operation. Select a name-based or icon-based design and your preferred font style.
Within minutes, the program typically delivers multiple logo variations, which may then be customized in a variety of ways. When you’re satisfied, you have the option to download Vector, SVG, or EPS file types. It’s that simple. Your account is secure and allows you to easily access different sizes of your approved logo. You can store, manage and retrieve your files as needed, or work with a customer support team if you require additional technical help.
Recognized as a great site for beginners, this platform boasts more than 1,000 logo templates that are simple and interactive. It’s possible to create a finished logo in just three steps. Easily create a logo, modify it at will, keep a file of your evolving design, and experiment as much as you choose with color, fonts and icons.
A customer support team is available to assist you, either by chat or email, and you may create and store multiple versions of your logo. Logogenie offers a variety of formats and pricing options, and maintains a helpful blog that provides answers to many logo-related questions, as well as ideas for logo design and use.
With thousands of diverse templates available for you to choose from, Placit Logo creator is another easy-to-use online service that will get you started on your path to name recognition with a graphic design appropriate to your business enterprise. Browse logos designed by professionals. Similar designs have been used to attract visitors and customers to some of the most popular business sites in today’s world.
Then, with a few clicks of your mouse, customize and edit your creation until it “speaks” your language and communicates your message. Monthly and annual plans are available with this logo maker, and some plans offer unlimited access to logo designs. You can also design business cards, videos, apparel and a number of other branded products.
An Australian company with a growing presence across the space of online design and business development, Canva offers a whole lot more than logo design. But it excels in that area. With fully-customizable templates, in addition to photo and image content and collaboration tools, Canva provides a package of services that is hard to beat.
Although not quite as simple as some of the others, it is still relatively easy for even a novice designer to master, and it offers the ability to work with a team across various departments, specialties and even continents to achieve results that can be applied to multiple projects. Three versions are available: Canva Free, Canva Pro and Canva Enterprise.
What’s in a Logo?
There is a tendency to think that a great name — for an individual, a company or a non-profit organization — is all that’s needed for success. But, it has also been said that there’s no shortcut to success. Experts say that, on average, you have about seven seconds to make a positive first impression.
Why? Because that first impression lasts well beyond the moment.
That should be the primary goal when you seek to design a great logo. Think of it as that first impression that will explain the essence of your brand, and the visual reminder of the services you provide, the products you supply, the good you do.
The right logo is a powerful representation of your brand. Strive to design a logo that will continue to tell the story you want it to tell, long into the future.