5 Types Of Photos To Make Your Business Website Pop

Photos are a fantastic way to bring your website to life – helping to break up text, while visually communicating your brand message. There are lots of different types of photos that you can decorate your site with. Here are 5 essential types of photos you may want to consider adding. 

Stock photos

You’ll find various online libraries like Pexels and Shutterstock that are dedicated to providing stock photos. These are diverse royalty-free images that can be used for everything from backgrounds to illustrative metaphors. While you can find stock photos of just about everything online, you should steer clear of generic overused stock photos – these will make your website feel cliched and will prevent your company from standing out. By hunting for unique stock photos that communicate your brand’s unique ideals, you create a better impression. Try not to rely wholly on these types of photos as they could make your company feel a bit impersonal. They are often best used for blog posts and as filler photos on informational pages. 

Product photos

If your company sells physical goods, then it’s vital that you provide high-quality photographs of these products. Hire a professional product photographer who can get the lighting and the framing right. Ideally, you want to take multiple photos from different angles, as well as photos of your product in use (by using models and props and locations, you can help sell a lifestyle). If you’re selling third-party products that you haven’t made yourself, it could still benefit you to take your own photos rather than using photos provided by the manufacturer – this allows you to showcase your entire inventory in a consistent and unique way that reflects your store’s brand. 

Staff photos

When it comes to promoting service-based industries, uploading photos of your staff members can be an extremely effective way to humanize your brand. This could include headshots of each of your team members with bios to place on an ‘about us’ or ‘meet the team’ page. You could also take a photo of all of your team together. Make sure to keep photos fresh – outdated photos could make your business appear stagnant. It’s also vital that you get permission from each of your employees before uploading their photo online.

Event photos

Does your company regularly take part in events such as conferences, trade shows and workshops? Supplying photos from these events can show visitors that you’re an energetic and active company. To capture the best pictures, consider looking into multi-city event photography experts at Shootday and similar companies. Aim to take natural photos rather than staged photos.

Behind-the-scenes photos

Behind-the-scenes photos are great for providing a sense of transparency and can be useful for counterbalancing stock photos. They include photos of products being made, photos of your team working in the office or photos of you interacting with clients. Tradespeople may want to provide photos of projects they’ve worked on. Make sure to get permission to share these photos from any people who are included in them – especially if their faces are visible. As with event photos, try to keep each picture natural but high quality.