Usability tests are important research tools to help business owners, website developers, and other communication professionals better understand how people interact with their organization’s website. While the term “usability test” can be used for any type of product or communication, it is most often referenced in terms of testing a
Read more
S.W.O.T. analyses are useful information-gathering methods that allow managers, marketing departments, and researchers to determine the current status of an organization, product, or service. S.W.O.T. (pronounced “swat”) analyses evaluate four elements: Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are considered internal forces within an organization and opportunities and threats
Read more
Consumer profiles are incredibly important documents for marketing professionals, website designers, or any other communication expert looking to effectively communicate to the appropriate audiences. Consumer profiles help you communicate the appropriate voice, tone, style, and perspective to your target demographic. Click on the image below to read about the five
Read more
This article was written by one of our amazing contributors! Content may include promotional links. The year has just begun and you’ve probably plotted out the ways that your business can grow during this new year. One of the best decisions you can make is to hire translation services for
Read more
So, I was just introduced to this fantastic, and well-researched review on web hosting. If you’re new (or even relatively seasoned) to web design, you may be feeling lost as to where to go for good web hosting services (for the record, a web host is a company that stores
Read more
I was recently introduced to this cool infographic about remodeling your home. As one who has (probably far too often) made upgrades to my home, I’m constantly wondering about the cost of major renovations and curious what the resale value of my will be–I mean, is it worth it if
Read more
This article has been sponsored and contains promotional links. Some compensation has been received for the publication of this article. Writing a blog has many more uses than simply putting forward your views and ideas onto the internet. A blog is an effective way to create traffic for your website
Read more
Over the years as a college professor, I’ve learned two fundamental truths about self-directed learning: 1) 95% of people are confident that they are good, self-directed learners; and 2) at least half of them are not. If you’ve ever considered doing an online program, participating in a competency-based education model,
Read more
While I’m not always a huge fan of long, scrolling infographics with random and floating statistics, Website Builder recently created an infographic (below) about video marketing that I found not only interesting but useful and insightful. There are some helpful nuggets of information that you may find useful in choosing whether
Read more
What is the Youth Appeal? The Youth Appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Youth Appeal persuades people to purchase a product because they feel it will
Read more