If you’re in the thick of looking for a new job, there’s a pretty good chance you’ve found yourself having to write one of those dreaded cover letters. Too often, people applying for a job assume that the résumé speaks for itself and that the cover letter is more of
Read more
Developing an effective résumé should be a strategic, artistic process, a creative endeavor where you become problem-solver with a flair for engaging an audience. Really? you ask. The résumé—a creative process? Me…an artist? Yes. Absolutely. Designing an effective résumé requires more of you than simply listing your experience in reverse
Read more
With the nearly universal decision coming last week to transition schools and universities to online instruction amidst the COVID-19 pandemic, educators across the globe—myself included—are finding themselves scrambling to convert their otherwise face-to-face courses to online. Some great resources have come out in the last few days to help teachers
Read more
This article was written by one of our amazing contributors! Content may include promotional links. Window marketing means using your storefront or office windows to advertise your business and attract customers. For location-based businesses, it is an absolute must. Your customers are those in your community. They’re the same people
Read more
An important note from the author: On March 2, 2020, I published an infographic on this website that was intended to show the similarities and differences between COVID-19 and influenza. Some readers interpreted the graphic at that time to mean that we should not be taking COVID-19 seriously. That was
Read more
While you might often think of contrast in design as having to do with the physical characteristics of a particular design element (like its size, weight, color, typeface, and so forth), by definition “contrast” is broader than that—you can also create contrast by making something different in position or location.
Read more
This article was written by one of our amazing contributors! Content may include promotional links. Color itself, as defined by individual hues, has a significant ability to create interest and draw attention, perhaps more so than most of the other contrast tecniques in this chapter. Review Color Rule #2 and
Read more
When it comes to contrasting visual elements to look significantly different from each other (see Contrast Rule #1: Make Things Different), typefaces are no exception. But first, a word on terminology: what’s the difference between a “font” and a “typeface,” anyway? It actually does matter when you’re trying to create
Read more
Size is an incredible tool that magically announces to people what is most important and what is least important. Whether you’re creating a résumé, a sales report, or a flier (or anything else), you should think about how contrasting the size of text and images will guide people to what
Read more
In some ways, the term “highlighting” can be used synonymously with “contrasting,” since the goal of highlighting is to contrast one piece of information from another. When you highlight information, you are drawing attention the unqiueness of the highlighted nuance. Use highlights to emphasize, direct the eye, create visual interest,
Read more