Why We Like Target Better than Walmart: It’s a Visual Thing

I recently taught a class entitled “Information Design in Society,” where we talk about the design of public spaces. In the course, we address typography, signage, wayfinding, architecture, colors, and emotional reactions to objects and areas. On multiple occasions during the semester, students brought up Target and Walmart as examples (apparently

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How to Be an Expert Communicator in Life, Writing, Design, Speaking, Work, Relationships, and Appearance

Communication, as many job reports have repeatedly indicated, is considered the most important yet often most overlooked skill in the workplace and in life. If you think about it, the root of most frustrations in life nearly always stem from poor or improper communication. So what is good communication, anyway?

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How the 5 Rhetorical Canons (Invention, Arrangement, Style, Memory, and Delivery) Will Make You More Persuasive

Aristotle famously stated that rhetoric is “an ability, in each particular case, to see the available means of persuasion.” In other words, rhetoric is about finding all communicative options in a given situation and carefully choosing which of them will most likely persuade your audience. If we are rhetorically savvy,

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