Why Can’t the USDA Get the Food Guide Right? A Lesson in Information Design

I’m kinda bugged by this little problem. In over 70 years, with all the resources and funding that the federal government has access to, they can’t seem to visualize a comprehensible guide to good nutrition. In seven decades, five ideas have been created, funded, and distributed across America and into

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Why We Like Target Better than Walmart: It’s a Visual Thing

I recently taught a class entitled “Information Design in Society,” where we talk about the design of public spaces. In the course, we address typography, signage, wayfinding, architecture, colors, and emotional reactions to objects and areas. On multiple occasions during the semester, students brought up Target and Walmart as examples (apparently

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