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There are a number of reasons why you might want to capture an audience’s attention: giving a talk, presenting a marketing pitch, teaching a workshop, or selling a product online. Whatever the case may be, capturing an audience’s attention is critical to being persuasive and to giving effective presentations. Our

If you look at the Disney’s 2002 Lion King release poster, you may be subjecting yourself to a subliminal message. If you haven’t paid attention to the image before, take a moment to see if you see anything in the image other than a lion’s face in the clouds. What your

PowerPoint has gotten a bad rap over the years. In fact, during graduate school, my program director actually told us at one point that we couldn’t use PowerPoint for our comprehensive exams (which is an oral presentation in front of all the faculty and students required for graduation) because PowerPoint

Yes, it is actually as awful and awkward as it sounds: Pepsi created the marketing blunder of the year on this one by inadvertently advertising…rape? After what was supposed to be a cool co-promotion between A Bathing Ape (AAPE), a Japanese clothing company, and PepsiCo, a silly (and confusingly offensive)

My Rating: 3.5/5 About the Book Don’t Make Me Think: A Common Sense Approach to Web Usability is a beginner’s guide to website design and usability testing. In twelve chapters, the author covers topics such  web site conventions, accessibility, wordiness, organization and hierarchy, homepage design, and other related topics. Readers can

Pithy phrases on church marquees (like “Dusty Bibles Lead to Dirty Lives” or “Stop Drop and Roll Don’t Work in Hell”) have become a trademark of Christian faiths around the country. So common are these church signs, in fact, that passersby will often get little more than a little chuckle

Chances are, you have heard someone say (or you have repeatedly said yourself), “I am a visual learner.” There is good reason for this. Research has shown that, by far, we humans remember material much better if we see an image. John Medina reported in Brain Rules that when information is

If you run a small business (or know someone who does), you know how important your website is. In a digital age, your customers are far more likely to look for information online than they are by calling and, depending on the product or service you provide, possibly even visiting

To my fellow Americans who died that day: You will never be forgotten. The cowards did not win. We were endowed by our Creator with certain unalienable rights and, in your memory, we will always fight for life, liberty, and the pursuit of happiness. Your faces remind us of what