In an era in American history when Christianity has taken to the defensive, many Christian churches have turned to marketing campaigns to attract churchgoers. Unfortunately, the kneejerk reaction for many churches when they begin feeling like they’re losing ground in a world that is moving away from religion is often
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If you have ever clicked on a link from an email you opened and suddenly your computer started acting weird, you know what it is like to be duped by a scammer. Unfortunately despite the fact that most of us know about these scam emails, many of us will still
Read moreIn life, we are often called upon to be persuasive. Sometimes we give formal presentations to propose new ideas to our boss; sometimes we create fliers to encourage people to come to a local concert; and sometimes we simply need to convince our neighbor that sharing the cost of a
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Logos are a critical component to any branding and it is no different in college sports. In fact, considering how much passion we associate with college affiliation, it is arguable that logos in college football have an added intrigue over regular business logos—college logos incite feelings of comradery, loyalty, disdain,
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Sorry Notre Dame, Michigan, and Oregon fans. The colors of your teams aren’t in your favor for making it to the BCS championship game. How much would you be willing to bet if I told you that I could predict the dominant color of the logo for this upcoming year’s
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Before Obamacare became known as, well, “Obamacare,” it was the House Democrat’s Health Care Plan. Naturally, as it seems to always go in American politics, when democrats propose a big idea like health care reform, it becomes the republican party’s priority to oppose it (and vice versa, of course). When
Read moreBelieve it or not, the University of Iowa actually painted the opponent’s locker room at their football stadium pink. And not just any pink, a Pepto Bismol-esque shade known widely as “drunk tank pink.” This particular shade of pink wasn’t chosen at random by university officials; it wasn’t a superstitious
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The images posted here are advertisements that I picked up at a hotel a few years back. These are very common types of advertisements that you might find handed out at a fair or at a local store near your home (or, of course, at a hotel). While there certainly
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Whenever you are faced with organizing information it may seem that there are a million options ahead of you. In reality, I suppose, there are infinite possibilities for designing anything. But when it comes to organizing information, there are really only five ways to do it. (Well, there may be
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Every church has a message to share. And nearly every established church these days has a website in which it promotes and “brands” its church and message. Doctrine aside, I thought it would be insightful to see just how the top 20 churches in America (in terms of reported membership) go
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