It’s almost impossible to narrow down a “top 5” list of the best books on visual communication and design. I don’t claim that these books are, by any means, the only five that could or should be mentioned. But if you are serious about visual communication and you want a
Read moreIt’s important that I give credit where credit is due. I always do cite my sources directly in the articles I right, but I want to highlight the books that inform my thinking. There are many books that could be on this list, and so I will update the list
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“Simplicity is the ultimate sophistication.” While Leonardo da Vinci is widely recognized as having coined this pithy phrase, in our day, Steve Jobs is known for having used this mantra to define his company’s visual appeal. Most of us, when we think of the sleek, sexy products that Apple has
Read moreThe Non-Designer’s Design Book, by Robin Williams. This is a great foundation book if you are new to visual communication and design. Williams addresses the four main principles of design—Contrast, Repetition, Alignment, and Proximity—in a very memorable acronym (CRAP). If you can master the four principles that Williams puts forth, you
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Have you ever created a brochure or pamphlet and stared at the text, thinking, “dang, that looks so text heavy! but what can I do to fix it?” Obviously, small documents like brochures and pamphlets have space constraints, but if you want your document to look more inviting and readable,
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If you are designing anything in color, you should be familiar with the two most common color models: RGB and CMYK. For most day-to-day design intents and purposes, what you really need to know is that RGB color is used for digital communications, like television or websites and CMYK is
Read moreBusiness cards are a crucial part of networking. Oh, sure, most of the business cards we get we just toss (or stick on the fridge or in our wallet for a couple weeks and never look at them again), but there are some we keep. If your card is one
Read moreContrary to what some people may tell you, there is no one correct way to design a résumé. There are, however, many things you can do to enhance the way your résumé looks. And how your résumé looks can significantly affect how an employer perceives you. If you don’t have
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A new study from researchers at UC Berkeley provided answers to a crazy question: if it takes one-tenth of a second for the brain to process what the eye sees, then how do we see tennis balls (moving at 120 mph!) in time to hit them correctly? If you do
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Probably one of the greatest misconceptions (even if unknowingly) about résumés is that the content will speak for itself. After all, you’ve got years of experience, college degrees with awesome GPAs, certifications, and impressive volunteer work. But, sadly, that alone won’t always get you the interview—which is the goal of
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