What is the Adventure Appeal? The adventure appeal is one of roughly twenty advertising strategies marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Adventure Appeal seeks to appeal to consumers’ appetite for adventure, excitement, danger, thrills,
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What Is Ideological Criticism? Ideological criticism is a method of rhetorical analysis focused on discovering the values and ideologies of a person or organization by reviewing the artifacts they produce. The term “ideology” refers to any doctrine, belief, value, myth, or principle that essentially guides a person or organization to
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What Is Generic Criticism? Generic criticism is a method of analysis that seeks to understand how people respond to information that was communicated to them through a particular genre. For example, if you are a business owner and you are curious how the internal communications within your company have affected
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WHAT IS FANTASY-THEME CRITICISM? Fantasy-theme criticism is a method of rhetorical criticism that seeks to understand how shared realities within a group shape the way people think and act (you might look up symbolic convergence theory, which is the theory that propels this criticism, and which explores how people come
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WHAT IS CLUSTER ANALYSIS? Cluster analysis, as a method of rhetorical criticism, is a process critics can use to evaluate the perspectives and worldviews of a person communicating something. The term “cluster” is used because we can learn a lot about what someone is thinking (even subconsciously) by “clustering” key
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What is Neo-Aristotelian Method of Rhetorical Criticism? Neo-Aristotelian is one of the original methods of rhetorical criticism; named after Aristotle, it is also known as neo-classical or traditional criticism. As may be inferred from these names, when you analyze an artifact (artifacts can be anything from political speeches to advertisements
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The SOAPSTone Strategy for Written Analysis is a simple method of rhetorical criticism designed to help with the process of analyzing texts, writing about written texts, and even planning for the writing of an original text. SOAPSTone is an acronym, standing for Speaker, Occasion, Audience, Purpose, Subject, and Tone. By
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Home > Speaking > Presentation Ninja Because of the nature of my job, I give a lot of presentations and, as a result, I get asked this a lot: what makes for a good a presentation? Unfortunately, that’s much more of a loaded question than even I would typically like
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With so many ways to visualize data, do you ever wonder which chart you should be using to showcase your information? If you’ve had trouble with this, you’re not alone. Sometimes it’s difficult to know if you should be using a pie chart, a line graph, a map, or something
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One of the coolest parts of my job is that I get to take my strategic communication graduate students on an international trip every year. This year’s destination? Cambodia. And one of my many highlights from the trip? Eating an enormous cockroach. When I plan these trips, I have five
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