The Visual Communication Guy

Yes, it is actually as awful and awkward as it sounds: Pepsi created the marketing blunder of the year on this one by inadvertently advertising…rape? After what was supposed to be a cool co-promotion between A Bathing Ape (AAPE), a Japanese clothing company, and PepsiCo, a silly (and confusingly offensive)

My Rating: 3.5/5 About the Book Don’t Make Me Think: A Common Sense Approach to Web Usability is a beginner’s guide to website design and usability testing. In twelve chapters, the author covers topics such  web site conventions, accessibility, wordiness, organization and hierarchy, homepage design, and other related topics. Readers can

Pithy phrases on church marquees (like “Dusty Bibles Lead to Dirty Lives” or “Stop Drop and Roll Don’t Work in Hell”) have become a trademark of Christian faiths around the country. So common are these church signs, in fact, that passersby will often get little more than a little chuckle

Chances are, you have heard someone say (or you have repeatedly said yourself), “I am a visual learner.” There is good reason for this. Research has shown that, by far, we humans remember material much better if we see an image. John Medina reported in Brain Rules that when information is

If you run a small business (or know someone who does), you know how important your website is. In a digital age, your customers are far more likely to look for information online than they are by calling and, depending on the product or service you provide, possibly even visiting

To my fellow Americans who died that day: You will never be forgotten. The cowards did not win. We were endowed by our Creator with certain unalienable rights and, in your memory, we will always fight for life, liberty, and the pursuit of happiness. Your faces remind us of what

Quotation marks are awesome. They let us talk about words like “hornswoggled” in a sentence without creating confusion. They let us directly quote people, like Jim, when he says cool stuff like, “my teeth are weirdly falling out sideways.” They clearly identify chapters from entire books, like “The Route to

It’s long been said that the devil is in the details. Is it also safe to say, at least visually, that masculinity is in the minutiae? A photographic series created by French-Canadian artist and photographer Ulric Collette provokes fascinating questions about the nuances in men and women’s faces that we interpret

Grammar mistakes on public signs can be tacky (at best) or downright embarrassing for you or your business. Spelling errors on your new company billboard or résumé may even cause you nightmares. In a visual world, there are general “rules” of design that ought to be followed as strictly as grammar