The Visual Communication Guy

Over the years as a writer and college instructor, I’ve come to conclude two very important things about punctuation: 1) it’s absolutely critical to good communication, and 2) many college graduates still struggle with it. Punctuation is a visual cue in our language that tells readers not only what the

Have you ever witnessed a car accident or other event that seemed horrific or startling? When you recall that story to your friends (or even to the police), how accurate do you think your explanation of the story is? Many of us are under the (false) impression that our memories

My Rating: 1/5 About the Book Written by The Adobe Creative Team, this book is a resource manual for learning how to create and design websites using Adobe Dreamweaver CS6. Classroom in a Book is broken up into multiple lessons designed to have the reader follow along. A CD is included,

My Rating: 4/5 About the Book 100 Things Every Designer Needs to Know about People is a 200+-page collection of theories and research about how people react to design. The book is broken up into 10 sections: how people see; how people remember; how people think; how people focus their

For those of you who feel like people rarely take you serious, it may be because of something you have no control over: your face has baby-like characteristics. Believe it or not, research has shown that when people have “baby-face” attributes, they are less likely to be taken serious and

By Nicholas R. Salas Guest Blog Post Helmut Krone was considered a pioneer in the advertising industry, and he is also responsible for the advertisement that will be analyzed in this paper. Krone’s goal was to create an advertising look that was substantially different than what was being done by

All of us, it seems, are asked to create flyers for some event at some point in our lives and many of us find ourselves having to make flyers on a regular basis–whether we like it or not. After all, flyers are used to advertise neighborhood watch meetings, church events,

If I were to ask you to draw a coffee cup, how would you draw it? Or, perhaps asked more specifically, from what perspective would you draw it? Chances are, if you are like the vast majority of human beings, you would draw a coffee cup that looked something like one

For anybody interested in design, whether as a hobby or as a career, it is worth knowing that nearly between 5% and 8% pall men (and about 0.5% of women) have some form of color blindness. That’s an enormous amount of people that will be affected by everyday design choices!

When Milton Glaser, world-renown graphic designer, was asked about the success of the “I [HEART] NY” campaign (which he designed), he suggested that the subtle visual puzzle was at the root of all good designs. It seems so simple now, so obvious, as if it isn’t even a puzzle. But