The Non-Designer’s Design Book, by Robin Williams. This is a great foundation book if you are new to visual communication and design. Williams addresses the four main principles of design—Contrast, Repetition, Alignment, and Proximity—in a very memorable acronym (CRAP). If you can master the four principles that Williams puts forth, you
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Have you ever created a brochure or pamphlet and stared at the text, thinking, “dang, that looks so text heavy! but what can I do to fix it?” Obviously, small documents like brochures and pamphlets have space constraints, but if you want your document to look more inviting and readable,
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If you are designing anything in color, you should be familiar with the two most common color models: RGB and CMYK. For most day-to-day design intents and purposes, what you really need to know is that RGB color is used for digital communications, like television or websites and CMYK is
Read moreBusiness cards are a crucial part of networking. Oh, sure, most of the business cards we get we just toss (or stick on the fridge or in our wallet for a couple weeks and never look at them again), but there are some we keep. If your card is one
Read moreContrary to what some people may tell you, there is no one correct way to design a résumé. There are, however, many things you can do to enhance the way your résumé looks. And how your résumé looks can significantly affect how an employer perceives you. If you don’t have
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A new study from researchers at UC Berkeley provided answers to a crazy question: if it takes one-tenth of a second for the brain to process what the eye sees, then how do we see tennis balls (moving at 120 mph!) in time to hit them correctly? If you do
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Probably one of the greatest misconceptions (even if unknowingly) about résumés is that the content will speak for itself. After all, you’ve got years of experience, college degrees with awesome GPAs, certifications, and impressive volunteer work. But, sadly, that alone won’t always get you the interview—which is the goal of
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If you have ever taken a photography class or a graphic design class, you probably got it drilled into you: “MAKE SURE YOU HAVE CONTRAST!” Maybe it seems apparent, but contrast is one of the most fundamental principles of design. Besides the fact that contrast creates a much more visually
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If you’re reading this post, chances are you have at least heard of or come across the acronym “CMYK.” Simply put, the letters stand for four colors: cyan, magenta, yellow, and black (though some would say the ‘K’ actually stands for the “key” color, which is almost always black). Printing
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