Hilarious Halloween Ad Captures Humor of Healthy Treats (Video)

Here’s a little Halloween fun.

The least likely of sugary diet proponents—Crest toothpaste and Oral-B toothbrushes—are championing candy indulgence this Halloween season. Their marketing tactic? Make fun of healthy snacks by filming kids throwing up and comparing the taste to “poo-poo.”

After going viral, the ad campaign seems to have worked.