4 Great Ways to Sell More Products as an Amazon Seller

There are millions of potential customers you could reach on Amazon, but there is also a large number of people trying to take your sales away. So, you’re going to need some help in navigating this competitive atmosphere and growing your business, and that’s what this guide is for.

More Reviews = More Sales

After a sale is complete, and even if that person will never buy another product from you again, the buyer can still be very useful to you. This is because the Amazon algorithm places very high importance on customer reviews when it sorts products and when it makes other calculations which will affect your sales.

You can’t just pay people to write reviews for you, and you can’t just send out thousands of free products hoping they will write reviews, but you also can’t sit around begging each individual customer to do it either. You could consider buying a tool for this, such as Feedback Genius, which will help you automate your email campaigns and followups with customers. This method has been proven to increase the number of reviews from past customers, which in turn boosts sales in the present and future.

Automate Your Amazon PPC Ads

For solo operators who can’t yet afford to hire staff to manage the details, you should be automating as much as possible. So, you will need very effective Amazon ads software such as Ad Badger’s service. These tools aren’t free, but the price you pay will be well worth it once you start freeing up more spare time while also increasing your sales and profits.

The common features you can expect to find in most of the popular Amazon automation tools focus on finding the right keywords which will convert in to sales on your products, and then coming up with an efficient price to bid on those keywords. This takes a lot of the guesswork out of Amazon PPC campaigns and of course it does most of the work automatically so you can take a break every now and then.

For sellers who feel stretched thin by ad optimization and campaign monitoring, it can help to lean on outside expertise. If you’re looking for an Amazon PPC agency, you might explore IGPPC, which focuses purely on pay-per-click strategy and execution.

Research Amazon SEO

If you have just got to the point where you think your own website has had enough search engine optimization for now, then this is probably not what you want to hear. But yes, you will need to learn about SEO once again because Amazon is basically a search engine as well, and it has its own ranking algorithms that you will need to conquer.

A lot of these algorithms in use at Amazon may be familiar to you if you have done SEO for Google and other search engines, but some of them will be new to you. It is all too much to go in to detail here in this guide, but one surprise you may have is that Amazon actually cares more about your pictures than most other search engines.

Write Better and Longer Descriptions

This tip is somewhat related to the above about SEO, but it is also very useful to real humans and not just search engine robots. You shouldn’t just be writing a whole bunch of nothingness simply to make the description longer though, so if you don’t think you can realistically get about 1,000 words out of your product then you may need to hire someone to write the descriptions for you. There are thousands of people online to specialize in doing just this, so they will not only give you a long description but also a good one.

This added description will help convert some people who are on the fence about your product and may just need a nudge, and it will also help with SEO as mentioned earlier. One of the ways in which it helps SEO is by giving their robots more to read. When the robots read more, they will generally find more keywords that people are searching for. Try adding in long tails and LSI keywords for some extra traffic and sales.

Think About FBA

Fulfillment by Amazon (FBA) is an option which allows you to ship all of your products to be stored by Amazon, and then they will do the rest when orders are made. For example, you won’t have to worry about packaging and shipping products to individual customers when you use FBA.

This is not just for efficiency either – it really can help you make more sales. One of the ways it works is that it allows you to offer a more extensive range of products to scale up your business without needing to hire more staff or storage space of your own.

And finally, a little bit of separate advice: always make sure you understand the rules of being an Amazon seller. Stay up to date with them, and don’t risk losing your account over a silly mistake.