Combine Print Media and Social Media to Add Value to Your Marketing Efforts

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Clients are finicky. Some of them prefer getting information from magazines and newspapers, while a growing number of them are turning to social networks and websites. You can’t reach all your customers and prospects if you focus on a single channel. This is what makes a well-rounded marketing campaign (one with both online and offline content) important.

Besides, engaging with your clients through a different medium can build trust and boost credibility. While it seems challenging to incorporate traditional and social media marketing strategies, there are ways two the two can enhance each other. According to https://www.helloprint.co.uk,here are tips to merge print media and social media marketing.

Promote your social media through print media

It’s recommended to include all your company’s social media links on every print media material such as collateral, alumni magazines, admissions materials, and business cards. Focus on making it easier for the offline reader to connect with your brand on social networks.

Data-variable business cards

Utilize data-variable printing to alter your company’s business cards. Probably you have great comments or reviews on Twitter, Facebook, or any other social network you want to highlight. You can also highlight a great recommendation from LinkedIn at the back of your business card.

Catalogues

Print catalogues are regaining popularity, and this is an excellent opportunity for you to implement a great strategy with the power of social networking. Consider sending your customers who have signed up for your products via Twitter, Facebook or any other network. This will save you money and time because you will be targeting individuals who are interested in your products.

Include all your Twitter handle, your Facebook page, and other social network handles on the catalogue. If someone signed via Twitter, they can easily ‘like’ your Facebook page indicated in the catalogue you send them.

Smartphone engagement

Drive your print media users to digital using QR codes or other relevant apps like Clickable paper. These are essential tools that can drive users to relevant videos and other forms of supporting content beyond the printed piece of content.

Harvest data

Every social network allows users to specify their favourite pieces of content via ‘favourites’ and ‘likes.’ Collect this data, analyse it, and find a way of incorporating it into your print materials.For instance, if there is an image on your Facebook page or Instagram that has many ‘likes,’ consider using it as the spread or cover of your printed collateral. Use Pinterest to identify the best images for your company’s annual report cover.

Loyalty program

This is an excellent way of rewarding your current clients and attract new ones. Allow them to earn some points for every purchase. You can also create a punch on the back of your business card so that your clients can earn a punch every time they buy from you until they earn the set reward.

To link your customers to your company’s social networks, you can include a QR code on the card. Also, you can encourage them to follow your business on social media by offering them a chance to earn a reward every time they ‘like’ or share your social media content.